Kele • Sanrio Collection
- Rosette Media
- 14 minutes ago
- 3 min read
Kele, a renowned name in Singapore for pineapple tarts and premium snacks, is celebrating Chinese New Year 2026 with a delightful collection that merges tradition, modern elegance, and playful charm. Known for its quality and innovation, Kele’s festive offerings this year are crafted for joyful gatherings, meaningful gifting, and adding a touch of magic to your table.
Kele 可楽 (pronounced Kerh-Lerh) is a cherished Singaporean pastry brand with over 40 years of history. Since 1983, KELE has been promoting pineapple tarts as symbols of culture, history, and prosperity — meticulously made in Singapore and shared globally through festive gifts and travel souvenirs.
Leading the season is the Kele Sanrio Collection, which includes six collectible Sanrio-designed tins filled with their top six festive treats — a charming combination of kawaii appeal and popular flavors. Inspired by the floral blooms of a spring garden, this adorable collection is ideal for Sanrio enthusiasts, young families, and anyone who appreciates memorable gifts.
In addition to the tins, fans can enjoy cute merchandise like the Hello Kitty Carrier Bag ($15.80) and Hello Kitty Enamel Pin Set ($8.80), along with complimentary gifts such as a Sanrio red packet set and an eco-friendly tote bag (while supplies last).
Tin Line-up & Pricing:
● $37.80 — Golden Pineapple Balls (Hello Kitty Edition) Flavourful Delight: Golden, melt-in-your-mouth pastry with rich pineapple filling. Each bite offers a perfect blend of buttery pastry and tropical sweetness.
● $37.80 — Traditional Pineapple Tarts (Pompompurin Edition) Nostalgic Taste: Buttery, melt-in-your-mouth tart with smooth, indulgent filling.
● $39.80 — Double Cheese Ball (Kuromi Edition) Cheesy Goodness: Crispy shell with rich, double-layered cheese filling.
● $27.80 — Shrimp Rolls (My Melody Edition) Savoury Delight: Flaky pastry with rich, fresh shrimp filling.
● $28.80 — Grandparents’ Almond Cookies (Cinnamoroll Edition) Classic Taste: Buttery cookies with crunchy almond bits for that perfect bite.
● $27.80 — Chicken Floss Rolls (Pochacco Edition) Savoury & Fluffy: Premium chicken floss filling with a soft, buttery pastry.
Retail Promotions (Gifts with Purchase — while stocks last)
Starting 8 January 2026, in-store purchases must include at least one Sanrio Collection tin to qualify.
● Min. spend $88: Receive 1 Sanrio Red Packet Set
● Min. spend $128: Receive 1 Hello Kitty Enamel Pin Set (worth $8.80)
● Min. spend $188: Receive 1 Hello Kitty Drawstring Bag (worth $15.80)
Kele Classic and Petite Gold Tin Collections
Classic Gold Tins: timeless gifting favourites, refreshed for 2026
The Kele Classic Gold Tin Collection returns with elegant tins filled with a delicious selection of iconic pineapple tarts and premium cookies — perfect for visits, hosting, and corporate gifts throughout the season.
This year, select flavors like Golden Osmanthus, Matcha, and Earl Grey are exclusively available in the gold tins, making them essential for festive celebrations. The tins also boast an upgraded metallic gold finish for an even more premium gifting appearance.
Petite Gold Tins: Commemorating SG Heritage Business’s recognition
For thoughtful add-ons, smaller households, or “just because” moments, Kele introduces Petite Tins — compact, giftable, and crafted with the same care that has defined KELE for over four decades.
New flavours include: Seaweed Crispy Rolls, Lucky Lychee Cookies, and Nyonya Ondeh Ondeh Cookies. At Kele, celebrating Chinese New Year is our way of honouring cultural traditions — preserving the heritage that connects us to our roots and community, while continuing to delight new generations of snack lovers.
Pokémon Collection Returns (Back by Popular Demand)
After a highly positive reception in 2025, the Kele Pokémon Collection is returning for Chinese New Year 2026 — reintroducing playful nostalgia to the festive table. In 2025, the collection featured Pokémon-themed tins filled with our bestsellers like Traditional Pineapple Tarts and Golden Pineapple Balls.
Retail Stores
● Flagship Store @Chinatown, 2 Smith Street
● Concept Store @Jewel Changi Airport #01-J213
● Pop-up Store @Suntec City, B1 Fountain Court
● CNY Atrium Roadshows: Nex, Takashimaya, Tampinese, Vivo City
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