IMPOSSIBLE BURGER MAKES ASIA-FIRST CONVENIENCE STORE DEBUT WITH 7-ELEVEN SINGAPORE
● For the first time in Asia, the award-winning Impossible Burger is now available at more than 300 7-Eleven stores in Singapore as a ready-to-eat meal available at
● 7-Eleven Singapore becomes the first convenience store chain in Asia to launch
the Impossible Burger
● Fans can now enjoy eating a delicious, nutritious and sustainable meal on-the-go,
any day, any time
Singapore, 19 May 2021 - 7-Select Impossible™ Deluxe Burger will make its convenience
store debut in Asia on 26 May at more than 300 7-Eleven stores in Singapore. Impossible
Foods worked closely with leading retailer Dairy Farm Group, which operates 7-Eleven in
Singapore, Hong Kong, Macau and Southern China, to develop a ready-to-go plant-based burger for fans to enjoy any day, any time.
Crafted using 7-Eleven’s chef-designed recipe, the ready-to-eat Impossible Deluxe Burger is stacked with delicious sauteéd white button mushrooms, garden-fresh spinach and finished with a light and refreshing sour cream sauce between pillowy buns. Tasty and sustainable, the pre-made item can easily be warmed up in under a minute.
“A huge mission of Impossible is to make our delicious plant-based products available
everywhere conventional animal meat is sold today, and this includes the convenience store market. We are so thrilled to collaborate with 7-Eleven Singapore on this on-the-go option for fans who might have not yet tried Impossible products,” said Laurent Stevenart, Singapore Country Manager at Impossible Foods. “Following our successful grocery presence expansion at leading retailer Dairy Farm Group, we are excited to launch the Impossible Deluxe Burger at 7-Eleven Singapore. We look forward to providing more delicious, plant-based options for their customers, whether they’re dining on the go or cooking Impossible in their own kitchens.”
7-Eleven Singapore will be the first convenience store to serve the Impossible Burger in Asia and plans to add more plant-based items to their menu following this launch. Leading the charge to make plant-based eating more accessible, 7-Eleven Singapore will offer consumers the convenience to eat more sustainably, anywhere, anytime. Available at more than 300 7-Eleven convenience stores across the island, the Impossible Deluxe Burger will be perfect for busy Singaporeans grabbing a quick bite in between meetings or looking to satisfy their midnight cravings.
“At 7-Eleven, we always put our customers first and we pride ourselves on launching new and sought-after products to meet their needs and wants. With the growing demand from our customers for plant-based alternatives, we’re excited to be collaborating with Impossible Foods, Singapore’s leading plant-based brand, to launch the 7-Select Impossible Deluxe Burger. This is our first plant-based own brand product in our Ready to Eat range. Our RTE range provides convenient, fuss-free and tasty food options for Singaporeans, many of whom lead hectic lifestyles. With our extensive network of 7-Eleven stores spread across the island, customers can now get their plant-based fix at their convenience anytime, anywhere,” said Mr Steven Lye, Managing Director of 7-Eleven Singapore.
The 7-Select Impossible Deluxe Burger will be served as a ready-to-eat item at S$5.90 or as a part of a $7 Saver Combo with a bottle of Glaceau Vitamin Water (500ml). With Impossible Burger available for under S$6.00 for the first time, Impossible once again demonstrates their commitment to providing affordable, delicious and sustainable plant-based meat to consumers.
Versatile, nutritious and delicious, Impossible Burger is the world’s only burger that looks, tastes and smells like ground beef from cows – but is made entirely from plants, with a much smaller environmental footprint than meat from animals. Since it’s made from plants, it uses 96% less land, 87% less water, and generates 89% less greenhouse gasses. This means a saving of 7 square meters of land, 3 kg of CO2, and 84 litres of water for every 113g serving consumed.
For more information or to locate a store, visit https://www.7-eleven.com.sg/ .
About 7-Eleven Singapore:
Established in Singapore in 1983, 7-Eleven has since expanded to more than 400 stores
island-wide to become the leading 24-hour convenience chain store. We take pride in serving the Singapore community 24 hours a day, 365 days a year. 7-Eleven emphasises convenience and value by offering a wide array of quality products, food and services to satisfy the needs of its customers. Think 7-Eleven and what comes to mind are the refreshing Slurpee, 7Café as well as a wide range of quality ready meals and sandwiches under 7-SELECT. 7-Eleven is also a 24/7 one-stop destination for customers who need to access bill payment services in their own time. Our services cover payment of utilities, courier services, and even cash withdrawal.
About Impossible Foods:
Based in California’s Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products from plants — with a much smaller environmental footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.
Impossible Foods was Inc. Magazine’s company of the year and one of Time Magazine’s 50 Genius companies. The flagship product, Impossible Burger, was named top plant-based burger by the New York Times and received the Food and Beverage (FABI) Award from the National Restaurant Association.