Byphyto • Efficient Skincare

BYPHYTO is a Korean clean skincare and bodycare brand established on the belief that skin can be "perfected through subtraction." Created by two Miss Korea winners who became broadcast professionals, the brand focuses on incorporating high-performance actives like 10,000ppm Phyto Rice PDRN and 100,000ppm Panthenol into a simple, effective routine. BYPHYTO's Rest for Romance collection is available through Korea's top premium retail and e-commerce platforms, such as The Hyundai, KakaoTalk Gift, 29CM, SSG, and Musinsa Beauty.

BYPHYTO Brings Korea's "Perfected Through Subtraction" Skincare Philosophy to Global Travel Retail

BYPHYTO, a Korean clean skincare brand rooted in the philosophy of "perfected through subtraction," has strengthened its presence in Korea's premium beauty market as it gears up for global travel retail expansion. From its inception, the brand has emphasized a straightforward concept: fewer steps with higher concentration restore skin more effectively than a complex routine.

BYPHYTO was established by Hee-won Park and Su-jung Hong, both former Miss Korea titleholders—Park representing Gangwon and Hong representing Daejeon—who later pursued careers as broadcast announcers and weathercasters at MBC and YTN. Their years under studio lights, constantly applying and removing heavy makeup, led them to seek a skincare solution that the market lacked, resulting in the creation of BYPHYTO.

"To reach perfection, we learned the art of omission. Our skin on screen had to remain flawless regardless of the conditions we put it through – and in that irony, we realized the answer wasn't more products, it was less, done properly," said Heewon Park, Co-CEO of BYPHYTO, Head of Sales Network & Premium Distribution.

This philosophy is integral to every BYPHYTO formula. Instead of using multiple products with low concentrations, the brand focuses its active ingredients into a concise four-step routine: Cleanse, Infuse, Seal, Extend. This ritual is designed to be completed in 15 minutes at the end of the day.

Ingredient Innovation

BYPHYTO's formulas are anchored by three core technologies:

• Phyto Rice PDRN, 10,000ppm – a plant-derived alternative to salmon-based PDRN that supports the skin's natural regeneration cycle at a cellular level.

• High-content Panthenol, 100,000ppm – a concentrated barrier-repair complex safe for sensitive skin.

• Triple Layering Vegan Formula – vegan collagen, peptide, and hyaluronic acid combined for complete multi-care in a single step.

Expanding Beyond the Face

As Korea's facial skincare market has become increasingly saturated, BYPHYTO spotted an underserved niche in the extremities – hands and feet – where the first visible signs of aging often occur and are least addressed. Their Coconut Kiss Collagen Hand and Foot Masks combine 300-Dalton ultra-low molecular collagen (5,000ppm) with a four-layer coconut moisture complex, embodying the brand's "less steps, more core" philosophy in a category that BYPHYTO pioneered at this level of formulation.

Proven in the Korean Market

BYPHYTO has expanded its retail presence without the use of paid advertising. The brand's achievements include:

• Featuring in major department store channels, with pop-ups and official launches at The Hyundai

• Being listed as a top self-purchase beauty gift in KakaoTalk Gift's "Premium Gift" category

• Availability on 29CM and SSG, platforms renowned for their highly engaged, design-aware consumer base

• High repeat purchase rates among the MZ wellness community on Musinsa Beauty

• Receiving over 90% positive customer feedback from verified buyers on Naver Smart Store

• Gaining organic endorsements from more than 15 Korean broadcasters and on-air personalities, including announcers and weathercasters from MBC, YTN, KBS, and SBS

"BYPHYTO isn't just a brand that sells products. We see ourselves as a partner that designs healthy lifestyle routines for our customers – and that's the experience we're bringing to our international partners next," said Su-jung Hong, Co-CEO of BYPHYTO, Head of Brand Strategy & Global Product Planning.

With an established product line, solid natural brand credibility in one of the most competitive beauty markets globally, and a clear philosophy that resonates across different categories and cultures, BYPHYTO is now introducing its Rest for Romance collection to international travel retail and premium distribution partners.

For more information, visit www.byphyto.com