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United Colors of Benetton

Updated: Jan 3


UNITED COLORS OF BENETTON is a lifestyle brand that speaks to cosmopolitan souls who embrace democratic smart looks expressed by knitwear, colour, and stripes. Embodying Benetton’s sense of diversity, the garments are fluid, and fun and are designed to empower everyone to be themselves.

One of the biggest cult brands of the 1980s, Benetton was not only highly sought after for its colourful casual wear and knitwear, but was also a label with a conscience. Benetton had launched buzz-worthy and thought-provoking ad campaigns that were ahead of their time, where they featured multiracial families, AIDS activists, and other controversial topics that challenged the status quo.

Today, Benetton remains steadfast in offering vibrant and diverse fashion pieces and being engaged in social and cultural issues. Guided by the creative vision of Incontri, Benetton and he will participate in a project of values that involves not only clothing but a wide range of cultural issues concerning the variable aspects of modern humanism.

The Benetton flagship store at 313@Somerset (#02-43) opened in early December 2023, occupying 1,318 sq ft and retailing both apparel and accessories. It is also retailing in a 548-square-foot pop-up store at Takashimaya’s Men's Department (Level 3).

Benetton is available online via official e-stores on:

Andrea Incontri serves as the Creative Director of the Women’s, Men’s, and Children’s collections, having been appointed in 2022. An architecture graduate, Andrea launched his eponymous fashion label in 2009 and then also served as creative director of Italian luxury group Tod's from 2014 to 2019. His style is rooted in what he calls “a formal subtraction” and this will guide Benetton towards telling of the complexities in today’s world.


The Fall/Winter 2023 collection that is available in Singapore comprises 3 key styles:

1.     Back to Tailoring: expresses a return to the essence of tailoring, faltering shapes, cult garments and the rediscovery of statement pieces in the wardroom 

2.     The New Knit Club: knit pieces with nature designs such as flowers, mushrooms, and bunnies.

3.     Welcome to the Benetton Club: a series of rugby shirts that is a mix of preppy and athleisure style

Starting prices for: 

Tops - $55.90 (M), $35.90 (F) and $25.90 (Kids)

Bottoms - $89.90 (M), $119.90 (F) and $35.90 (Kids)

Outerwear - $119.90 (F only)


Accessories include caps, scarves, bags, totes, purses, and footwear.


The kid’s collection in Singapore is suitable for toddlers to 14-year-olds.

United Colors Of Benetton is managed by Al-Futtaim Group which has exclusive distribution rights in Singapore. 

We welcome our readers to follow United Colors Of Benetton online and on these social media channels:

Hashtag: #benettonsg

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