Thermomix® TM7

Vorwerk Opens Its First Thermomix® Experiential Flagship Store in Singapore, Introducing the Brand-New Thermomix® TM7

Vorwerk, the leading direct sales company in Europe and the foremost global direct seller of premium household appliances, has announced the grand opening of its first Thermomix® flagship experiential store in Singapore. Last year, the international family-owned business from Wuppertal, Germany, revealed its plan to establish its own subsidiary in Singapore and Malaysia, investing in these key Asian markets. Alongside the store's opening, Vorwerk has also launched the new Thermomix® TM7, a uniquely versatile kitchen appliance, now available for purchase.  

Strategically positioned at the newly-renovated The Cathay, this state-of-the-art flagship experiential store represents a major step in meeting the increasing demand for Thermomix® across Singapore and the Asia-Pacific (APAC) region. Those interested in the new Thermomix® TM7, made in Europe and already popular among many fans worldwide, can purchase it for S$2,980, with the option to buy it through an advisor as well. 

Singapore, known for its dynamic culinary scene and innovation, is the perfect launchpad for Vorwerk’s direct presence in the Lion City and its regional expansion across APAC. With a rising interest in smart, sustainable, and versatile kitchen solutions, the region has experienced an unprecedented demand for Thermomix® all-in-one cooking innovations. The new experiential store highlights Singapore’s importance as a strategic market for Thermomix®, providing an engaging platform to connect with customers, showcase advanced technology, and build a vibrant community of culinary enthusiasts. 

”We’re really excited to start a new chapter in Singapore and Malaysia – and to open up completely new possibilities for Thermomix® enthusiasts in this region,” says Isabel Padinha, Senior Vice President Sales, who is in Singapore for this special occasion.  

Covering almost 5,000 square feet, Singapore's Thermomix® Vorwerk flagship store provides distinctive and tailored experiences for both home cooks and discerning food enthusiasts. The store hosts live cooking demonstrations by in-house experts, themed cooking workshops tailored to specific interests, and exclusive culinary masterclasses with guest chefs.

Introducing the Thermomix® TM7: The world’s smartest kitchen—like never before  

The opening of the Thermomix® Vorwerk flagship store marks the eagerly awaited debut of the Thermomix® TM7 in Singapore, representing a groundbreaking advancement of Vorwerk’s renowned kitchen appliance. 

With its sleek, minimalist, all-black design, the Thermomix® TM7 transforms culinary possibilities through its compact form and intelligent ecosystem. Boasting a 10-inch multi-touch display, a quiet yet powerful motor, and an insulated mixing bowl, the Thermomix® TM7 can replace over 30 kitchen appliances, offering savings in time, space, and costs. We were truly impressed by the energy and technology involved in crafting this stunning innovation from Thermomix® and amazed by the creativity and ingenuity of this remarkable kitchen ecosystem from Germany.

At the core of the Thermomix® TM7 is its revolutionary enhanced guided cooking, seamlessly powered by Cookidoo®, a vibrant digital ecosystem providing access to over 100,000 recipes to cater to every palate. The Thermomix® TM7 intuitively leads users through each recipe step with its smart, integrated functions that automate food preparation and cooking by adjusting time, temperature, speed, and more. With future AI-driven updates, including voice control, the Thermomix® TM7 is set to establish new standards for modern, intuitive cooking in every kitchen. 

“The opening of our first flagship experiential store in Singapore, alongside the launch of the revolutionary Thermomix® TM7, marks a transformative moment for Vorwerk in the APAC region,” said Christine Wong, General Manager for Singapore and Malaysia, Vorwerk. “Singapore’s cosmopolitan culture and passion for innovation make it the perfect stage to showcase the Thermomix® TM7’s unparalleled capabilities and inspire a new generation of home cooks. The flagship store serves as a pulsating nexus where creativity, technology and community converge, creating an invaluable platform for us to validate and reinforce our commitment to transforming home cooking.”  

https://vorwerk.com.sg/