Sol de Janeiro
- Rosette Media
- 1 hour ago
- 2 min read
Sol de Janeiro Expands Body Badalada Lotion Portfolio with New Formats and Scents
Initially introduced as a daring reinvention of body lotion, Body Badalada Lotion was developed to address a common issue in high-end body care: formulas that either feel luxurious but heavy on the skin or absorb too quickly without providing lasting moisture. Crafted to offer long-lasting, lightweight hydration with enjoyable textures and captivating Cheirosa fragrances, Body Badalada quickly stood out in Sol de Janeiro’s body care lineup.
The range has garnered nearly five-star ratings across Sol de Janeiro and Sephora markets worldwide, highlighting strong consumer demand and loyalty. Now, Sol de Janeiro is expanding the Body Badalada lotion collection with new additions and iconic Sol de Janeiro fragrances, transforming the range into a customizable hydration wardrobe while solidifying its status as a modern essential in luxury body care.
Body Badalada provides hydration that fits into everyday life. Each formula is designed to absorb quickly without leaving residue or heaviness, ensuring skin remains nourished, smooth, and beautifully scented throughout the day. Grounded in Sol de Janeiro’s Sol + Science philosophy, the range turns daily lotion application into a sensory ritual of touch, movement, and self-expression.
Body Badalada Extensions offer a variety of lotion textures, each providing 24-hour, lightweight hydration* with unique finishes and Cheirosa fragrances.
Body Badalada™ Vitamin-Infused Lotion | Cheirosa 62™ A fast-absorbing, lightweight silky body lotion that delivers 24-hour weightless hydration for soft, nourished skin. Scented with Cheirosa 62™: irresistible & sunny. |
Body Badalada™ Skin Refresh Water Lotion | Cheirosa 48™ A water-light lotion that instantly refreshes on contact, leaving skin hydrated with a fresh, dewy finish. Scented with Cheirosa 48™: sparkling & juicy. |
Body Badalada™ Moisture Melting Lotion | Cheirosa 39™ A nourishing lotion that melts into skin, helping strengthen the moisture barrier while delivering lasting hydration. Scented with Cheirosa 39™: beachy & indulgent. |
“At Sol de Janeiro, body care has always been about more than hydration,” said Jordan Saxemard, Chief Marketing and Digital Officer of Sol de Janeiro. “Body Badalada was created to let skin move, breathe, and feel alive. With these new extensions, we’re giving consumers the freedom to choose the texture and scent that best matches their skin, their mood, and their moment.”
Body Badalada Extensions provide a customized hydration experience, enabling users to combine, blend, and layer different textures and scents, crafting a body care routine that is distinctly personal.
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