ProWine Singapore 2026 • FHA

ProWine Singapore 2026 wrapped up a successful four-day event at Singapore Expo, featuring over 200 exhibitors from 24 countries and regions, along with trade visitors from Singapore and the surrounding area. Held in conjunction with Food & Hospitality Asia 2026 (FHA), the exhibition reaffirmed its status as Southeast Asia’s premier trade platform for wines and spirits, linking global producers with importers, distributors, retailers, and hospitality professionals. 

The wide array of exhibitors and countries showcased highlighted Singapore's importance as a gateway market for Southeast Asia. National groups and producers from Europe, Asia, and the Americas were joined by a diverse selection of premium wine estates, Champagne houses, craft spirits producers, and innovators in no- and low-alcohol beverages. 

A Gateway to New Producers and Emerging Brands Trade visitors also emphasized the event's significance as a discovery platform for emerging brands. “What draws me to ProWine each time is the assembly of not just brands, but talented and passionate representatives present,” said Joma Riviera, Bar Manager of Tamba. “There are always products our bars would genuinely be interested in, and this year’s highlight for me was Philippines’ ARC Gin, which I find very tasty and a beautiful representation of its home country.” 

A key feature encouraging exploration was this year’s Discovery Bar led by Andrew Pang. Designed as an accessible entry point to new producers, it showcased a rotating selection across categories, attracting strong interest from buyers and hospitality professionals who participated in guided tastings throughout the day. 

Industry Exchanges & Insights The masterclass program once again proved to be a major attraction, with consistent full attendance at sessions led by top industry professionals and educators. Covering a wide range of topics, highlights included: 

● Tasting Wines Like a Sommelier by Andreas Rosendal MS DipWSET, Head of Wine Operations at 67 Pall Mall Singapore, who broke down wine assessment through a guided blind tasting to enhance evaluation and articulation. 

● Indonesia’s Emerging Craft Wine and Whisky Scene by Yudhi Maulana, Sommelier and WSET Level 2 Wine & Spirits, who explored the rise of Indonesia’s key craft categories. 

● The Impact of Glassware on Wine and Sake by Danny Leong, Master Saké Sommelier and Sensory Science Consultant, who examined how glassware influences aroma and perception. 

● Asian Whisky Tasting by Lam Chi Mun, Spirits Industry Consultant in Asia and Certified WSET Spirits Educator, who led a guided tasting exploring the diversity of Asian whisky and its rapid growth as a category. 

The Industry Networking Session, moderated by Wine & Spirit Journalist, Nimmi Malhotra, was another key feature of the program. Focusing on Southeast Asia’s evolving drinks landscape, the panel highlighted key trends such as a growing preference for authenticity, sustainability, and wines from emerging heritage regions, reflecting a shift toward more story-led and differentiated selections. 

Adding to the show’s international prestige was the presence of Charlotte Weihl, Germany’s Wine Queen, whose attendance underscored the country’s growing relevance in wine discussions across Asia. Dry Riesling, Spätburgunder, and wines from smaller German regions drew strong interest from trade buyers seeking fresher Old World narratives and more food-friendly styles suited to the region’s dining culture. 

Champagne Showcase and Star Wine List Awards The Champagne Lounge was another standout feature, making its Singapore debut after originating from ProWine Düsseldorf. Bringing together five new-to-region Champagne houses including Champagne Cattier and Champagne Harlin Père et Fils, the space hosted guided tastings led by National Sommelier Champion, Yeo Xi Yang, alongside tasting booths staffed by brand representatives for deeper explorations. 

Speaking on the format, François Colas of Champagne Cattier said, “The Champagne Lounge in Düsseldorf was a successful initiative, which encouraged us to return. Having a recognized industry figure such as Yeo Xi Yang lead the initiative was vital, as he made Champagne appreciation more approachable and helped attendees understand what makes each brand distinct.” 

Also held during the tradeshow, the Star Wine List of the Year Southeast Asia Awards recognized outstanding wine programs from across the region, with Convivial Singapore, led by Yeo Xi Yang, earning the honors for the second time. 

Speaking on the recognition, Yeo Xi Yang said, “This means a great deal. To be recognized by true wine professionals who understand what goes into building a great wine list, and to be in the same conversation as the other winners as a small, focused establishment like ours, is incredibly rewarding. I couldn’t be more grateful.”  We truly enjoyed Xi Yang's contribution to the champagne movement and truly bodes well for Singapore to have an authority like him to showcase the classique champagne movement.

Emerging Categories: Agave and No- & Low-Alcohol Growing interest in agave spirits and no- and low-alcohol beverages was also observed across the show floor, reflected in exhibitor participation and feedback from vendors. 

“Tequila and mezcal are more than spirits; they are expressions of Mexico’s land, biodiversity, and centuries of artisanal tradition,” said Agustín García-López Loaeza, Ambassador of Mexico and Dean of the Diplomatic Corps. “Platforms like ProWine help connect that heritage with Southeast Asia, where Singapore plays a key role as a gateway for growing demand for premium, authentic agave spirits.” 

“What we’re seeing is a clear intent to invest in Southeast Asia, with ProWine Singapore as a platform for brands to test demand and establish presence in the region,” said Beattrice Ho, Project Director for ProWine Singapore at Messe Düsseldorf Asia. “We are encouraged by the strong engagement and continued confidence from exhibitors and trade visitors at ProWine Singapore 2026, and will continue to build on this interest to create more opportunities in future editions.” 

Further details on visitor breakdown will be published in the forthcoming Post Show Report. The next edition of ProWine Singapore will return in 2028 at Singapore Expo, once again held alongside Food & Hospitality Asia.