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Paragon Shopping - Premium Revamp & New Stores

Updated: Aug 24, 2023

Paragon, a premier upscale retail mall and medical suites/office property, is located in the heart of Orchard Road, Singapore's most famous shopping and tourist precinct. From June 2023 onwards, various new tenants have recently opened / revamped their offering at and Paragon Singapore is absolutely and totally committed to pamper shoppers who appreciate luxury and the finer things in life by offering new and exciting retail and dining options.

We had an opportunity to walk about and cover these new amazing tenants and store revamps and we shall include this in our detailed shopping and gourmet tour report over here...

Avenue on 3

This comprises FJ Benjamin’s omni-channel boutique offering of their @avenueon3 which is a new concept store offering luxury labels and F&B options. Avenue on 3 is the ultimate destination for luxury shopping where one can discover a curated collection of luxurious footwear, fashion accessories, high-end beauty products, a lavish café, a sophisticated champagne bar, and a delectable chocolate boutique, all in one destination.

Simply superb, wondrous and amazing! With premium brands, indulgent treats, and exquisite beauty products, this store is redefining luxury shopping.

Avenue On 3 is a super brand-new, all-exclusive multi-brand boutique store that spans over 8,000 square feet; experiential, exclusive, curated, classy, modern - all these words come to mind when we visited this space..

Visit Avenue on 3 now located at #03-46/56, Paragon Shopping Centre

Check out their amazing online....

Linda Gallery

We visited the new art gallery from @lindagallery_official showcasing and selling art created by Chinese and South Asian artists together with an Atrium Exhibition by Linda Gallery, Entitled “All Colors Can Be Beautiful”, presented by Jiang Shuo and Wu Shaoxiang, this showcase focuses on an approach of play, capital, and commonality throughout their careers. The exhibition opens on 16 June 2023.

Halcyon & Crane

We also visited @halcyoncrane displaying their new menu offering all-day café-style dining that delivers a vibrant Western-meets-Sichuan philosophy in their culinary creations; so immaculate and tasty in all ways! Halcyon & Crane serves all-day café-style dining and drinking in one of Orchard Road's finest shopping malls, The Paragon, with a vibrant Western-meets-Sichuan philosophy. Its cuisine is modern European with a Sichuan influence, with wholesome elements embedded into well-curated, beautifully crafted dishes and drinks.

The Seared Gyoza shone through our taste buds with a bevy of truffle pumpkin sauce, black fungus and Japanese cucumber, exquisite! We then tried the Crispy Squid with green chilli, Sichuan BBQ spices (a true reflection of the Halcyon & Crane concept and origins), with sticky pepper fish sauce and then we sampled the Salmon Garden, comprising of a bed of herbs and green salad, multi grains together with a melangé of roasted miso red dates sauce.

The Open Grilled Chicken Breast Sandwich was so yummy, and expresses itself through with guacamole, multi grains salad on a honey mustard glazed, toast sourdough. The Grilled Tiger Prawn Risotto was perfect, sitting on an oriental corn multi grains, pumpkin risotto, black fungus with grilled tiger prawns on toasted sourdough. For dessert, we had to go for the Nutella & Banana French Toast with Almond, comprising crispy French toast, Nutella and Banana Filling, Almond Flakes, Mascarpone Cream and Vanilla Ice Cream and Bacon (yes, Bacon!)

With its sleek, contemporary interior designed for calm and comfort, and location in the heart of luxury and fashion boutiques, Halcyon & Crane is a chic and serene pavilion where you can take a break and enjoy the 'best moment of your day and at the same time eat well to live well.


Anta was established in China in 1991. As a leading sports brand in China, ANTA has always been committed to providing consumers with functional, professional, and technology-driven sports products across a diverse range of sporting categories, from popular sports such as running, cross-training, basketball, and others, to professional and niche sports.

Other New and Revamped Stores at Paragon include:

  • Jynns - a Wellness brand offering innovative products to promote better quality of life

  • Old Send Choong - giving Traditional treats of local inspired flavours for every occasion

  • FILA - a store that features Sporting and lifestyle shoes and apparel label

  • Weekend MaxMara : Women’s casual wear label

  • 1855 The Bottle Shop - a new look with Singapore’s leading wine specialist

  • Boarding Gate : revamped look providing Lifestyle travel store

  • Daughters Diamonds - an Artisanal jeweller

  • Ted Baker - a Contemporary fashion label

Come check out these new offerings at :-


290 Orchard Road, #03-46/56 Paragon Shopping Centre

@wom_sgpr @rosettemedia @rosett_asia

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