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ITB 2020 TravelRevive

Singapore, 25 November 2020TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), opened at the Sands Expo & Convention Centre. Leading the way with rigorous protocols and innovative solutions for the end-to-end visitor journey, TravelRevive is the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore.

This is part of a public-private collaboration under the Emerging Stronger Taskforce (EST)’s Singapore Together Alliance for Action (AfA) on Enabling Safe and Innovative Visitor Experience. TravelRevive is the first international travel trade show to take place physically in Asia Pacific during COVID-19, with both local and foreign attendees and exhibitors.


A total of close to 1,000 local and international attendees will come together on-site over the next two days to exchange ideas, bridge knowledge gaps, and reimagine the future of travel. Alongside TravelRevive, STB, International Association of Exhibitions and Events (IAEE), and the Singapore Association of Convention & exhibition Organisers & Suppliers (SACEOS) will also co-organise the IAEE Asia Hybrid Forum and SMFX x MICE Connect Forum on 26 November 2020.


These events are specially curated, with panel discussions, masterclasses and updates on the Industry Resilience Roadmap, a joint initiative between STB, ESG and SACEOS. Attended by local stakeholders as well as ASEAN and global MICE associations, both events are platforms for ideas and knowledge exchange to reimagine the future of MICE events.


Enhanced safety measures for all


Various measures have been taken to ensure the safety and well-being of attendees at TravelRevive, including:

  • Safe management measures for every stage of an event attendee’s journey (pre- to post-event).

  • Crowd density control and cohorting of attendees.

  • 18sqm booths complemented with 9sqm meeting pods that are equipped with protective plexi-glass to facilitate safe one-to-one meetings between exhibitors and buyers.

  • The use of TraceTogether to facilitate contact tracing for international visitors.

  • The launch of an online diary mobile app to safely arrange one-to-one meetings between exhibitors and buyers.

To prepare Singapore for the phased resumption of leisure travel, STB has also been working closely with industry stakeholders to establish a framework to guide tourism businesses, including travel agents, in developing safe itineraries.


Safe itineraries have been specially curated for all delegates to offer them an assurance of safety, and cater experiences that are authentic, bespoke and personalised. These include virtual tours with hands-on activities that delegates can participate in from their hotel rooms, private museum site visits, and even a guided site visit to a Kelong (an offshore wooden platform used primarily for fish farming).


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