DENZA | Launch at Zhongshan Park

A Strategic Collaboration by Sime Motors and 1826 Collective

DENZA, the premium electric vehicle brand by BYD proudly announces the first-of-its-kind experiential showcase in nature at Zhongshan Park through a strategic partnership between Sime Motors and 1826 Collective. This collaborative experiential showcase offers a unique and immersive introduction to the DENZA D9, the brand’s flagship luxury MPV.

Set within the tranquil urban sanctuary of Zhongshan Park, this experiential concept blends elegance, sustainability and innovation, encapsulating the very essence of DENZA. Redefining the boundaries of the traditional car showroom, this curated experiential journey engages the senses and invites the public to immerse themselves in the essence of modern electric luxury living.

THE PARTNERSHIP: SIME MOTORS x 1826 COLLECTIVE

This strategic collaboration harmonises Sime Motors’ legacy of automotive excellence with 1826 Collective’s visionary approach to immersive, lifestyle-driven experiences. By uniting deep industry expertise with bold, innovative storytelling, Sime Motors and 1826 Collective aim to redefine DENZA’s positioning as a luxury, eco-conscious mobility brand, setting a bold new benchmark in the evolving EV landscape.

Anthony Teo, Managing Director of Vantage Automotive Limited commented, "This collaboration with 1826 Collective marks a significant milestone for Sime Motors as we continue to evolve with the expectations of today’s discerning consumers. We are reimagining the traditional retail model and elevating the customer journey of luxury EVs. This initiative reflects our commitment to innovation, sustainability and delivering experiences that go beyond the drive.”

Davin Ongsono, CEO of 1826 Collective, added, "This partnership marks a pivotal shift in how luxury automotive brands engage with audiences in Singapore. By introducing DENZA within the natural setting of Zhongshan Park, we’re transforming it into an immersive experience that forges deeper connections between consumers, innovative mobility and the environment. This bold showcase is the product of a powerful synergy between Sime Motors and 1826 Collective, united in redefining how premium mobility is experienced, celebrated and remembered."

Collaborative Strategic Approach – Key Highlights

• Immersive Green Urban Showcase

A reimagined showroom experience set within a tranquil green sanctuary, seamlessly

blending the DENZA brand with nature for a truly elevated and memorable engagement.

• Lifestyle-Driven Positioning

Anchored in sustainability, cultural relevance and experiential storytelling, reflecting

DENZA’s vision of modern and conscious luxury.

• Community-Centric Engagement

Transforming F&B spaces into dynamic community hubs that foster emotional connection and support the full customer journey, from discovery to post-purchase loyalty.

The DENZA D9 represents a bold expression of modern luxury—seamlessly integrating advanced electric technology, refined craftsmanship and intelligent connectivity. The Zhongshan Park showcase embodies these qualities through:

• Immersive engagement zones that transcend traditional showroom concepts. This unique natural setting allows guests to explore the DENZA D9, experience test drives and

enjoy curated dining in one cohesive location.

• A bespoke tasting menu inspired by DENZA's premium identity, offering a sophisticated

culinary journey.

• Dedicated DENZA Experiential Hosts, who provide personalised attention and guide

visitors through exclusive dining and test drive experiences.

Visit www.simemotors.com.my for more information.

For more information on the company, visit https://byd.1826.sg