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All That Matters 2024

Updated: Sep 18

ALL THAT MATTERS 2024 returns with headliners Kweku Mandela, Bianca Bustamante, Eric Nam and Dr. Ben Goertzel

Asia's Premier Entertainment Conference brings together Leaders in Music, Sports, Gaming, AI, Web3, and Marketing to Discuss the Impact of AI


Created by Branded, a leader in producing and commercialising integrated multimedia platforms that connect, engage, inform, and entertain – All That Matters is set to make a grand return for its 19th year. Taking place from 16 to 18 September 2024 at Hilton Singapore Orchard, All That Matters 2024 offers opportunities to dive into the ultimate gathering of the biggest names and game-changers in global entertainment.



The event will feature an impressive lineup of industry speakers such as – Kweku Mandela, Eric Nam, Dr. Ben Goertzel and Bianca Bustamante. These speakers represent the heart of All That Matters – the definitive meeting point for the Music, Sports, Content, AI, Gaming, Web3 and Marketing industries in the APAC region.


Our keynotes join 70+ global industry leaders and innovators, who will take the stage to discuss the biggest challenges and opportunities shaping the entertainment landscape. Attendees will discover how AI is revolutionising every aspect of these sectors and be part of groundbreaking cross-industry collaborations that are redefining the game, plus have the chance for unparalleled networking opportunities. Jasper Donat, Co-Founder and CEO of Branded, producer of the event, said: “We are beyond excited to bring All That Matters back for its 19th year! Our mission is to break silos, forge alliances, and create a space where Music, Sports, Gaming, AI, Web3, Marketing, and Content not only coexist, but thrive. This isn’t just a conference; it’s a high-energy platform for innovation and inspiration. We’re here to spark conversations, make meaningful connections, and shape the future of entertainment. Get ready for an unforgettable experience!”



All That Matters 2024 Programme Highlights


Conference Programme

All That Matters 2024 will comprise seven tracks – Music, Sports, AI, Gaming, Web3, Marketing and Content, featuring industry leaders across keynote sessions, round tables and panel discussions. Over the course of three exhilarating days, attendees will immerse themselves in a series of dynamic and thought-provoking sessions, uncovering the latest breakthroughs across a variety of industries. A central theme of AI will underpin all tracks, demonstrating its pervasive influence across different sectors and how it's driving innovation and transformation. The main conference sessions will feature discussions on a broad range of themes.


• Music Matters

Revolutionising publishing, streaming, marketing, and live touring, bring new opportunities and efficiencies to the music industry.



• Sports Matters

Groundbreaking advancements in sports tech, OTT, live events, sponsorship, and the growth of women's sports, showcasing how technology is enhancing the sports experience.


• Gaming Matters

The intersection of AI, brands, the metaverse, and player wellbeing, highlighting the creation of more immersive and personalised gaming experiences.


• Content Matters

Delve into the online creator economy, focusing on how recently introduced tools are empowering creators to produce and distribute content more effectively.



• Marketing Matters

The role of technology in revolutionising marketing strategies and brand partnerships, demonstrating how data-driven insights and automation are transforming the marketing

landscape.


• Web3 Matters

Showcase transformative technologies like NFTs, blockchain, and the metaverse, highlighting their potential to revolutionise various industries and create new economic opportunities.


• AI Matters

AI reshaping fan engagement, content creation, and business strategies, emphasising the

broad impact of AI across multiple domains. Throughout these sessions, industry experts and pioneers shaping the future will provide valuable insights, with opportunities for in-depth discussions, case studies, and networking designed to keep you ahead of the curve. No one will want to miss the opportunity to collaborate with visionary content creators and draw inspiration from the industry's most brilliant minds!


Speakers

All That Matters brings the brightest of minds from each industry, coming together to debate, celebrate, and exchange valuable insights over three days of captivating content and networking. This includes more than 80 speakers, with more to be announced – an impressive line-up of business leaders from companies such as Google, Meta, The Coca-Cola Company, DAZN, Microsoft, TikTok, Riot Games, Standard Chartered, Mastercard, SEPHORA, Cathay Pacific, BeatdApp, SoundCloud, Avex Asia, L'Oréal, Napster, AEG, Animoca Brands, Believe, The Walt Disney Company, Egon Zehnder, EMPIRE, Global Esports Federation, Gold House, Great Entertainment Group, ICMP, Luminate, Mighty Bear Games, Mintable, Monstercat Music, NODWIN Gaming, Octagon APAC, ParadeALL, Primary Wave, Realeague, rEvolution, Riot Games, Samsung Electronics, SingularityNET, Stepathlon Lifestyle Pvt. Ltd. Telstra, Tripadvisor, Warner Music Group, Wasserman and WFA.


Attending All That Matters 2024

Attendees can check out www.allthatmatters.asia for the full agenda and ticketing information. The Early Bird VIP Pass, priced at US$999, grants you access to 3 days of live content, a networking platform, VIP networking parties, coffee breaks, and daily sessions. This offer ends on 31 August and can save you up to US$300 off the full price. Additionally, the Early Bird Content Pass is priced at US$599, and includes access to 2 days of live content and a networking platform.



About

All That Matters is APAC’s premiere ‘Business 2 Business 2 Fan’ event experience and the gateway to theregion’s Music, Sports, Gaming, Web3 and Entertainment industry. A conference by day and music festival by night, #ATM24 brings together world class speakers with more than 2,000 senior executives from their specialised field. In 2024, ATM will bring together the brightest minds in our SEVEN content rich tracks (Web3, Music, Sports, Gaming, AI, Digital and Marketing), as well as Learning Matters Academy, multiple networking events and live music every night. It’s the perfect way to kick off the Singapore Formula 1 Grand Prix week.


For more information: www.allthatmatters.asia


Branded creates, produces, and commercialises integrated online and offline multimedia platforms that connect, engage, inform and entertain consumers. Its award-winning owned-and-operated platforms include All That Matters, the premiere conference and connections hub for Asia’s entertainment, sports and music industry, the Music Matters Live festival, and It’s A Girl Thing, an empowerment platform and touring festival for young women. Branded is also the producer of SuperGamerFest, a co-creator of the YouTube FanFest and a partner to global brands, media and organisations.


For more information: www.branded.live






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