Immerse yourself in the Rockets game-day experience with basketball hoops, a life-sized cutout of the team mascot, a visual gallery and an outdoor area transformed into a basketball court. The spatial distribution of the entire outlet for this lovely innovation that was re-purposed to drive these 2 brands was simply refreshing and placing this theme in Jewel at Changi Airport fitted well with the consumers and passengers at the airport!
The disruptor of the coffee industry, luckin coffee has raised the bar on its coffee game once more, this time quite literally with a one-of-a-kind collaboration with the Houston Rockets of the National Basketball Assocation (NBA).
In a first-of-its-kind partnership across the globe, luckin coffee will feature a complete takeover by the Houston Rockets with the entire store plastered with branded decal stickers and fronted by a life-size cardboard cutouts of the team’s mascot, Clutch the Bear. Central to the décor is an Instagrammable Houston Rockets basketball wall, completed with a basketball hoop and backboard as the perfect backdrop. In addition to the indoor elements, the outdoor area has been transformed into a full-scale basketball court.
Travelers may purchase coffee while using the exclusive Houston Rockets-themed Instagram augmented reality filters at Jewel Changi, where a gallery boutique will sell souvenirs, memorabilia, and more. Coffee lovers may also look forward to new items on the menu, perfect to go with luckin coffee’s single origin coffees and more.
luckin coffee | Houston Rockets launch promotion
To celebrate this exciting collaboration, luckin coffee is offering exclusive Houston Rockets-themed stickers with any order of luckin coffee’s The Hit Package bundle purchase, enjoying up to 40% off two Single Origin Coffee drinks and limited edition stickers (limited quantities available!).
Stand a chance to win a two-month supply of free coffee from luckin coffee! Happening from 29 October till 12 November 2023, three lucky winners will win two months of coffee credits worth $480 each. These credits are valid for one year, redeemable anytime. Participants are to post their version of the most creative content (still/video format) taken at the Houston Rockets themed store, and to tag @luckincoffeesg on the post. Do note that the social media profile is to be kept public to ensure the post is viewable.
New bites and slurps complement the new look of the store, with bite-sized Hanjuku Cheese Cakes available in two distinct flavours and Guji Specialty Single Origin Espresso series.
For lovers of creamy, milky flavours, the OREO Hanjuku Cheese Cake layers a bed of creamy cheese with OREO cookie crumbs to emulate that famous cookie taste we have come to know and love. The result is velvety smooth cheesecake sandwiched between OREO cookie crust, further sprinkled with OREO cookie crumbles on top.
Classic flavours are well accounted for with the original Hanjuku Cheese Cake baked from premium cream cheese into a soft cheesecake that is rich, smooth and tender. With every bite, expect luxurious cheese aromas gently unfold into a melt-in-your-mouth unforgettable sensation.
Single Origin Goodness
luckin coffee continues to honour coffee and coffee lovers everywhere with its Little Black Cup Specialty Single Origins Espresso (SOE) Series. The series spotlights two varieties - Yirgacheffe and Hambella – that will entice in all variations of the Americano, Latte, Flat White, Dirty or Coconut Dirty. Featuring the award-winning Hambella beans from Ethiopia, the Hambella series has been one of the most talked about coffee products on social media in China and sold quickly since its release in 2021. The Yirgacheffe series, on the other hand, has won the Platinum Medal in the IIAC 2021 International Coffee Tasting competition.
The Yirgacheffe Single Origin Espresso (SOE) comes from Yirgacheffe in Southern Ethiopia. Yirgacheffe is a small region in southern Ethiopia where the beans thrive and is famous with its fine washed coffee beans. The washing process from there creates the mellow coffee taste with citrus and fruit acid aroma, which make our Yirgacheffe Specialty Series brighter and fresher.
We were treated to a lovely tasting of their lovely beverages and cakes and we were pleasantly surprised by the quality, finesse and taste structure of what we consumed! simply amazing! immaculate!