JIU ASIA, the original Asian alcohol expo event in Singapore, returns for a highly anticipated second year on 6th to 8th September 2024, and will be held for the first time at Resorts World Sentosa in the eco-luxurious Equarius Hotel.
Organised by VMSD Pte Ltd, JIU ASIA 2024 is a groundbreaking event dedicated to Asian-origin spirits. The three-day celebration will highlight the rich traditions, history, and craftsmanship of over 100 Asian and selected international brands, which attendees will be able to sample. Keith Nakamura, Head of Marketing at VMSD Pte Ltd shares, “JIU ASIA’s concept is inspired by our understanding of the regional and contemporary trends. Younger generations are constantly seeking new experiences and expressions, and there is a growing interest in vintage spirits, as people reconnect with their cultural heritage.
This trend is exemplified by the rising popularity of traditional Asian beverages such as baijiu, sake, and soju.” He adds, “With over 30 years of experience as a marketing and events company, JIU ASIA is a testament to our expertise and vision.” JIU ASIA’s inaugural event last year, part of Restaurant Asia 2023, spotlighted exceptional Asian alcohol exhibitors and was a remarkable success.
This year, JIU ASIA returns as an independent showcase, dedicated to showcasing Asia’s best spirits, featuring new variants, rare vintages, and hidden gems. Jing Tang, a premium baiju brand that honours ancient Chinese traditions, will also present a premium baijiu masterclass at its exclusive launch, offering visitors a uniquely captivating experience. We attended the masterclass and were truly perplexed and pleasant surprised by the quality and finesse of this spirit, that hails from Chong Qing, making it's debut at Jiu Asia 2024, with Zhao the founder, sharing the intricacies of the brand essence.
Other rarities on display include a rare 80 year-old and 50 year-old Moutai, and a Diaoyutai StateGuesthouse 50th Anniversary bottle. There will also be curated masterclasses by industry experts Rickesh Kishnani, Co-Founder and Chairman of Rare Whisky Holdings, and renowned local whiskey collector, Keith Chong.
This year, Jiu Asia proudly welcomes Ascent Bridge Limited, an SGX-listed company and the pioneer of 'overseas Chinese Baijiu stocks' as an esteemed exhibitor. Ascent Bridge has excelled in introducing premium Chinese liquor to the global market, with operations in 13 duty-paid markets, 15 duty- free markets, and partnerships with 17 international airlines. They bring an exciting array of liquor products from China, including Moutai Bulao, Moutai Bulao Coffee & Ice Cream, JiuguiJiu, Persimmon Wine, and Porcelain Gin as part of an innovative showcase that reflects Jiu Asia’s commitment to excellence in the Asian spirits industry.
Top bartenders and mixologists will showcase their skills at the inaugural JIU MIX Cocktail Contest, sponsored by Singapore Distillery. The Pro Series champion will secure coveted guest shifts at some of Singapore’s top bars, while the Open Series winner will be able to elevate their career to new heights with exclusive internship opportunities and industry courses. JIU ASIA’s People’s Choice Awards will celebrate excellence across seven categories; Best Baijiu 2024, Best Sake 2024, Best Booth 2024, Best Whisky 2024, Best Packaging 2024, Best Newcomer 2024, and the highly acclaimed Best Of Show 2024. Participating exhibitors will have the opportunity to be nominated and compete for these distinguished titles, adding a competitive edge to JIU ASIA 2024. Each winner will get to select one lucky attendee to receive a bottle of their branded alcohol, making the awards ceremony even more memorable and engaging.
For enthusiasts and industry professionals, JIU ASIA 2024 serves as a premier networking platform to connect with like-minded individuals. Aficionados, collectors, investors, and key opinion leaders will be able to uncover new spirits, explore offerings from independent bottlers and local brands, and participate in a Silent Auction featuring some of the world’s rarest and most coveted spirits. Notably, major F&B and retail groups have already registered their interest in attending JIU ASIA 2024, a testament to what promises to be a milestone event.
Ticketing Information
Standard and premium passes are now available online at https://jiuasia.com . Passes include exclusive JIU ASIA tasting glassware, access to masterclasses, booth tastings, and food samplings. Enjoy a 10% discount on purchases of 5 tickets, and a 15% disco
More information can be derived here..
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