All That Matters • 2025

All That Matters, Asia's leading business festival for the global entertainment and media sectors, returns this year as part of a six-day celebration from Friday, September 26th to Wednesday, October 1st, 2025, at the Hilton Singapore Orchard. The celebration kicks off with Music Matters Live from September 26th to October 1st, followed by All That Matters from September 29th to October 1st. Coinciding with Singapore F1 Week, ATM 2025 marks a significant milestone: 20 years of influencing Asia's cultural, creative, and commercial landscape.

Originally launched in 2006 as Music Matters in Hong Kong, All That Matters has transformed into a unique platform where industries converge and the future of pop culture is shaped. This year's theme, “Back to the Future,” celebrates the enduring power of human creativity while exploring the transformative impact of AI, fandom, technology, and innovation on entertainment.

In 2024, the event attracted over 2,000 attendees and 150 speakers. This year, ATM returns with greater scale, energy, and ambition than ever before, featuring industry leaders across seven focused tracks: Music Matters, Sports Matters, Gaming Matters, Marketing Matters, Web3 Matters, Content Matters, and the Music Matters and Sports Matters Academies.

“When we started this journey 20 years ago, we had no idea that All That Matters would grow into Asia’s most dynamic convergence of entertainment and business,” said Jasper Donat, CEO and Co-Founder of Branded. “All That Matters has become a front-row seat to the evolution of pop culture, technology and creative entrepreneurship in Asia and beyond. This year, we’re not only honouring our history but challenging ourselves and our community to shape what’s next.”

KEY TRACKS & THEMES FOR 2025:

● Music Matters – AI, publishing, streaming, artist management, sustainability, touring and Web3

● Sports Matters – OTT, sports tech, women’s sport, live events, fan building, sponsorship

● Gaming Matters – Metaverse, brand safety, live gaming, play-to-earn, player wellbeing

● Marketing Matters – Purpose-driven marketing, sustainability, diversity, brand creativity

● Content Matters – The creator economy, monetisation, branded content, platforms and IP

● Web3 Matters – Blockchain, crypto, DeFi, interoperability, fundraising, future tech

● AI – Fan engagement, content creation, performance tools, industry disruption

All That Matters continues to dismantle barriers between industries, fostering innovative ideas and surprising collaborations.

CONFIRMED SPEAKERS INCLUDE:

● Tina Hausmann, F1 Academy driver, Aston Martin Aramco Formula 1 Team

● Amanda Staveley, CEO, PCP Capital Partners

● Victoria Oakley, CEO, I F P I

● Ian Holmes, Chief Media Rights & Broadcasting Officer, Formula 1

● Jean Ng, ACE, Experience Development, Singapore Tourism Board

● Mark Chay, Secretary General, Singapore National Olympic Council

● Louis Piereck, Global Brand Director - Vaseline, Unilever Asia

● Danny Tang, Co-founder and CEO, Hero Esports

● Takeya Ino, President, Avex Music Creative

● Gita de Beer, Global Strategy and Incubator Brands, Heineken

● Zuber Mohammed, Global Head of Consumer Marketing, TikTok

● Alan Goh, CEO, Sport Singapore

● Shridhar Subramaniam, President, Asia and Middle East, Sony Music Entertainment

● Akshat Rathee, Managing Director, NODWIN Gaming

● Yat Siu, Co-Founder and Chairman, Animoca Brands

They will be accompanied by speakers from over 70 international brands spanning music, sports, gaming, marketing, and media — featuring Activision Blizzard, AEG, Amazon Music, Animoca Brands, Asia Football Group, Avex, Battlefy, Beatdapp, Believe, CAPTIS Ventures, Concord, DFSB Kollective, F1 Academy, Formula 1, Gig Life Pro, Gold House, Google, Great Entertainment Group Limited, GSIC, Haldanes, Heineken, IFPI, IP.Global, Lego, LPGA, KOCCA, Luminate, Max Volume, Mediacorp, Merlin, Meta, Microsoft, Millenasia, National Arts Council, Netflix, NODWIN Gaming, Octagon, ONErpm, PCP Capital Partners, PropertyGuru, Razer, Reed Smith, rEvolution, Sayaka, Sega, Singapore GP, Singapore National Olympic Council, Singapore Tourism Board, Sony Music Entertainment, SoundCloud, Sounds Australia, Sport Singapore, Spotify, Standard Chartered, Symphonic Distribution, Sync Summit, Sonvue, Temple Dao Music, The John Dykes Company, TikTok, Times Music, Unilever, Universal Music Group, Vinyl Media, Wasserman, Virgin Music, Women in Games, and the World Federation of Advertisers

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Full list can be made available at www.allthatmatters.asia.

LEARNING MATTERS ACADEMIES

As always, All That Matters will host two academies: the Music Matters Academy and the Sports Matters Academy for up-and-coming leaders in the entertainment and sports sectors. Presented by Tunecore, the Music Matters Academy offers artists performing at Music Matters Live the chance to learn how to succeed in the music industry from speakers and mentors representing platforms like TikTok, as well as record labels and distributors.

The Sports Matters Academy is designed to educate and inspire the future generation of sports industry professionals, featuring some of ATM’s leading Sports Matters speakers. It is free for sports students to attend, with Academy passes granting complimentary access to the main conference.

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MUSIC MATTERS LIVE: A FESTIVAL OF DISCOVERY

The celebration kicks off with Music Matters Live, a renowned showcase of emerging global talent. Taking place from September 26th to October 1st, 2025, this free music festival will be hosted at various venues throughout Singapore. In collaboration with CQ @ Clarke Quay, it will feature over 42 emerging artists from around the world.

TICKETS:

Tickets are now on sale here

EVENT DETAILS

All That Matters 2025

Dates: September 29 – October 1, 2025

Location: Hilton Singapore Orchard

Website: www.allthatmatters.asia