New Season, New Circuit, New Car SINGAPORE, 17 MAY 2016 – Following the pre-season test in early May, the Audi R8 LMS Cup 2016 gets underway with a double-header at China’s Formula 1 facility in Shanghai, with the world’s largest Audi market hosting the season opener on May 21-22. The 2016 Audi R8 LMS Cup season marks the fifth anniversary of the first-ever one-make series for the brand, and will also see the debut of the next generation Audi R8 LMS GT3 car, which made its first appearance in Asia at the Macau Grand Prix last year. Watch the live stream at www.audir8lmscup.com The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. In the second half of 2016, the production of the Audi Q5 will start in San José Chiapa (Mexico). 100 percent subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy). In 2015, the Audi Group delivered to customers approximately 1.8 million automobiles of the Audi brand, 3,245 sports cars of the Lamborghini brand and about 54,800 motorcycles of the Ducati brand. In the 2015 financial year, AUDI AG achieved total revenue of €58.4 billion and an operating profit of €4.8 billion. At present, approximately 85,000 people work for the company all over the world, about 60,000 of them in Germany. Audi focuses on new products and sustainable technologies for the future of mobility.

Engineer II Volcano Pioneering the revolutionary mumetal watch case for supreme anti-magnetic protection True to its pioneering reputation, BALL Watch Company presents the Engineer II Volcano, a new model composed of materials never before used in the world of watchmaking. For many years BALL Watch has focused its research and development strategy on improving the reliability of its watch movements. The accuracy of a mechanical watch is easily affected by the magnetic fields to which we are exposed almost constantly in everyday life. The briefest of contacts with an artificial magnet may be enough to magnetize an automatic movement and cause the complete stoppage of the mechanism. According to accepted standards in watchmaking, an automatic watch is deemed “anti-magnetic” when its operation can resist a magnetic field of at least 4,800 A/m without its accuracy being subsequently affected by more than 30 seconds per day. Volcanoes are a perfect environment for research and exploration, particularly admired by modern-day adventurers. These natural wonders are a source of inspiration for the technicians responsible for research and development at BALL Watch Company. The links between volcanoes and magnetic fields inevitably led our researchers to create enhanced anti-magnetic protection for our timepieces. After perfecting a retractable anti-magnetic diaphragm made of mumetal, BALL Watch devoted its efforts to developing this protection further by incorporating this material in the components of the watch case. The case-band of the Engineer II Volcano is made up of superimposed layers of carbon and mumetal, a patented composite material used for the first time in watchmaking. The case, cast in Switzerland, displays a textured carbon appearance reminiscent of lava from a volcano that has cooled to form volcanic rock. Carbon is a material with excellent resistance to scratching and impacts and only weighs about 20% as much as the steel customarily used for watch cases, a significant gain in itself in terms of lightness on the wrist. Due to these properties, it is a highly prized construction material, particularly in the aeronautical and automobile industries. Mumetal is an alloy of nickel, iron, copper and molybdenum with very high magnetic permeability, which enables it to attract and deflect static or low-frequency magnetic field lines, against which other methods of attenuation are relatively ineffective. That gives this alloy anti-magnetic properties far superior to those of the soft iron usually employed in watchmaking. It is used to make magnetic shielding for industry, research and high technology. Thus the revolutionary structure of the mumetal case of the Engineer II Volcano allows an extremely high protection against magnetic fields. This model is designed in an elegant combination of colors inspired by volcanic rocks. The black carbon case, 45 mm in diameter and 12.4 mm thick, gives the watch an especially sporty and contemporary look. The dial is predominantly slategray, with subtle touches of red like the lava of a volcano. The indexes and the hour and minute hands are furnished with 15 tubes of luminous H₃ gas, used on all BALL Watch models. This cutting-edge Swiss technology is a hundred times more powerful than other luminescence techniques commonly used in watchmaking. The Engineer II Volcano has a Swiss BALL RR1102-C automatic movement, certified by the COSC (Official Swiss Chronometer Testing Institute), and displays hours, minutes, seconds, day and date. This watch can withstand impacts of up to 5,000 Gs and is water-resistant to 100 meters. An antireflective sapphire crystal and a screw-down crown constitute the other notable features of this watch. The fashionable look of the watch can be completed with a NATO strap in gray and black stripes. Today, more than ever, BALL Watch is continuing its journey and asserting its role as a key protagonist in the exploration of modern time and the evolution of watchmaking history Engineer II Volcano Automatic Series Model Number: NM3060C-NCJ-GY | NM3060C-PCJ-GY Movement: Automatic caliber BALL RR1102-C Chronometer certified COSC Functions: 15 micro gas tubes on hour, minute, second hands and dial for night reading capability Shock resistant to 5,000Gs Patented anti-magnetic protection Water resistant to 100m/330ft Hours, minutes, sweep seconds, day and date Case: Patented Mumetal & Carbide composite Ø 45mm, height 12.4mm Anti-reflective sapphire crystal Screwed-in crown Band: Canvas strap with standard buckle or rubber strap with standard buckle Dial: Grey

Asian Trade Participants Toast to Accomplishing Goals at ProWine ASIA 2016 The Inaugural ProWine ASIA in Singapore saw business opportunities and rewarding interactions between producers, importers, distributors, key buyers and industry experts 15 April 2016, Singapore – ProWine ASIA 2016, the newest addition to ProWein World series of international trade fairs for wines and spirits, concluded on a high note today. International exhibitors attested to the quality of sales leads gained and valuable new business contacts made with like-minded industry partners from Southeast Asia and beyond. Held alongside the 20th edition of Food&HotelAsia2016 (FHA2016), the region’s premier and most comprehensive food and hospitality trade event and jointly organised by Singapore Exhibition Services and Messe Düsseldorf Asia, ProWine ASIA 2016 played host to 257 established wine producers and distributors from 30 countries. More significant was the impressive 8,285 attendees, including trade visitors, masterclass and seminar speakers and delegates from 44 countries and regions who attended the four-day trade event. Of these, 47 per cent came from overseas including Malaysia, Indonesia, Thailand and Philippines who were able to view and taste first-hand a wide variety of wine and spirits. Marius Berlemann, ProWein Director and Global Head of Wine & Spirits, Messe Düsseldorf GmbH, said “Having followed in the footprint of a highly successful global formula, unique to the ProWein World series, which brings together an international variety of wine brands and producers under one roof, we are extremely pleased to see this internationality reflected here at ProWine ASIA. With overseas exhibitor participation at 88 per cent hailing from 30 countries, this reinforces the strategic position that the exhibition plays in fulfilling the needs and demands for such a dedicated platform in this market.” “The business networks and the promising connections that have been garnered between industry players and international wine producers looking to expand into Southeast Asia, alongside some 600 masterclass participants, has certainly exceeded our expectations. The encouraging response we have received at ProWine ASIA, extending the reach of ProWein Düsseldorf to a Southeast Asian audience, is testament to the dynamic potential of this region’s wine and spirits market,” said Gernot Ringling, Managing Director, Messe Düsseldorf Asia. Regional Launch Pad for Singaporean Companies There was notable Singaporean representation at the show, with well-known companies such as Whistler Wine and Spirits, Tuck Lee Ice Works, and small and medium-sized enterprises (SMEs) like True Heritage Brew and Bottles & Bottles. They were able to pitch their products to a wide range of industry players, and meet their Southeast Asian counterparts to discuss possibilities for collaboration to propel their business regionally. “The strong support we have seen from both international and local exhibitors and trade attendees for this event is most heartening, and we are happy to see the connections and deals made in this first ProWine ASIA. We are assured that this event has brought synergistic cross-over value between the food and hotel sectors with that of the wine and spirits industry, and extended the ProWine ASIA visitors base to beyond the Southeast Asia region. The event also allowed attendees from FHA to expand their horizons in this one-stop sourcing platform, by experiencing the varied and exciting international selection of wine and spirits for the discerning consumers in this region,” said Lindy Wee, Chief Executive, Singapore Exhibition Services. Valuable Knowledge Gleaned from Masterclasses and Seminars Understanding each note one sip at a time, trade delegates to ProWine ASIA got to learn from the best in the industry with specialised masterclasses and seminars, each focusing on different aspects of wine and spirits. “It was a very informative masterclass session for me. I got the opportunity to be introduced to and taste lesser known wines from the Sicily and Sardegna region, and expand my knowledge towards Italian wines. The session covered the history and production of the wines, and its distinct characteristics and taste notes, which I truly appreciated,” said Michael Gontana, General Manager of PT. Sarindo Makmur Sejahtera. Indra Kumar, Certified Specialist of Wine and Champion of Singapore Sommelier Competition 2009, said “The earlier masterclass on Spanish wines was fantastic. We had overseas and local importers, sommeliers and those from related F&B sectors attending the session, which led to many productive and rewarding discussions. ProWine ASIA 2016 provided a dedicated platform for knowledge exchange for the wines and spirits industry.” Witnessing Champagne Sparkle with Life while Poured at Asia’s First Champagne Lounge Adding to the showground’s sparkle and glamour was Asia’s first Champagne Lounge that boasted an array of more than 25 different types of champagne – many of which were unique ‘first in Asia’ labels, by renowned champagne producers. Trade visitors even had the chance to seek advice and consult with Oenologists to better understand and appreciate champagne. On a visit to stay updated of new products available in the market and latest drinking trends, Mr Samuel Tse, Service Director of The American Club in Singapore, shared that, “the Champagne Lounge is an interesting concept. Being in-charge of making recommendations to my purchasing department on the wines to stock for our private club members, the Lounge allowed me to discover and taste the various types of champagne all at one place. The unique champagne liqueur and a few quality Rose champagnes that I got to sample are some of my picks.” New Industry Networks Forged for Growing Business in Asia The exhibition featured a multi-national selection of wines and spirits, with Pavilions from established wine producing countries like Australia, Austria, Chile, Italy, France and more. Global wine producers, which made up a majority of the exhibitors, were pleased to have gotten this opportunity to reach local Singapore and Asian markets through this platform. Hanspeter W. Stutz, President at Grand Pré Wines Limited, an exhibitor from Canada, expressed his thoughts on ProWine ASIA, echoing the views of many international exhibitors, said, “I believe that Singapore is a strong hub for wines and spirits in this region and a great market to launch our products in, as a starting point to increasingly bring them to more countries here. At ProWine ASIA, we were able to showcase our products for the first time to many potential Asian distributors and buyers. We will most definitely take part again if we can, at the next ProWine ASIA trade show!” “I want to bring my special Rosolo wines made from dried grapes to the world, and Singapore was an essential stop for me as it is the gateway to Southeast Asia. Now is an opportune moment for me to target Singapore and the surrounding countries in this region,” said Franz Jägersberger, owner of Austrian wine producer Weingut JbN. The next edition of ProWine ASIA will be held in 2018 from 24 to 27 April alongside Food&HotelAsia2018 (FHA2018). For more information, please visit www.prowineasia.com. ProWein Worldwide Immediately following ProWine ASIA is the fourth edition of ProWine China in Shanghai, scheduled to be held from 7 to 9 November 2016. The next ProWein in Düsseldorf will be held from 19 to 21 March 2017.

Singapore, May 5, 2016 – This Dragon Boat Festival, Golden Peony introduces two new creations of Rice Dumpling. Tuck into the local favourite inspired Singapore Chilli Crab Rice Dumpling filled with chilli crab claw meat, accompanied by homemade chilli crab sauce. Also making its debut this year is a fusion of Black Truffle, Morel Mushroom and Chicken Meat Rice Dumpling filled with generous slices of black truffle and more mushrooms with succulent chicken drumstick meat, accompanied by homemade morel mushroom sauce infused with thyme. Other perennial favourites include the Traditional ‘Hong Kong Style’ Rice Dumpling, healthy Vegetarian Wholesome Multigrain Rice Dumpling, and sweet Red Bean Paste Rice Dumpling.

Shanghai Tang Celebrated the Global Launch of Its Spring Summer 2016 Collection with a Spectacular Fashion Show in Singapore. Singapore, 15 March 2016 – Shanghai Tang, the pioneering luxury lifestyle brand from China, hosted its first ever fashion show in Singapore to celebrate the global launch of its Spring Summer 2016 collection. Held on 03 March 2016 at one of Singapore’s most historical landmarks, The Clifford Pier located at The Fullerton Bay Hotel, the fashion show was attended by over 400 well-heeled society and fashion elite. Among the guests were society doyennes Susanna Han and Grace Chng, award-winning artistic director Ivan Heng, as well as celebrities Shane Pow, Paul Foster, Oon Shu An, Sheila Sim and Ase Wang. As the global curator of modern Chinese aesthetics, Shanghai Tang celebrates the season with a glorious fusion between the Orient and the West. The iconic Clifford pier with its illustrious heritage serves as a perfect backdrop to stage the first Shanghai Tang fashion presentation in Singapore. The grand hall of the Clifford Pier was transformed into a fashion runway where 25 models strutted down in the latest Spring Summer 2016 collection. The guests also had the privilege to view the Imperial Collection and Imperial Tailoring, which foster the fine art of traditional Shanghainese tailoring. The Shanghai Tang Spring Summer 2016 collection is inspired by the sizzling south of Spain: a place where the rhythms of flamenco, the smell of bougainvillea and the lure of the Mediterranean are never far away. Blending the fiery passion of the Andalucian character with Seville’s relaxed, easygoing outlook, it is a collection that captivates. The Spring Summer 2016 men’s collection features a playful mix of formal and everyday, where bright colours go to the boardroom and suiting goes weekend. Summer sunshine brings a new confidence with a return to statement patterns for men. Wild, freeform graphics and large geometrics add attitude to a classic two-piece suit. Riviera chic infiltrates the boardroom with crisp spring tailoring. Laidback weekend suiting and deconstructed blazers update the office in playful ink blue, aqua and green. The Spring Summer 2016 women’s collection radiates pure optimism with whites, brights and patterns that burst with summer vibrancy. Traditional culture meets contemporary art in a diverse story that brings authenticity to urban sophisticates. Vivid fabrics of Mao Tribe are reinterpreted into layers of contrasting brights, graphic shapes and embroideries. Pure Sophistication triumphs with bright, carefree, cruise-inspired pieces with clean silhouettes, lavish gemstones and stud embellishments. 1960s nostalgia comes to play with a palette of bright pastels, paired with warm neutrals and giant pop art florals in summer shades, as well as big bold prints on simple silhouettes.

Both natural and sophisticated, Seb Janiak’s photography is constantly on the verge of emotion. He achieves this by the use of forms and codes which need to be relearned. This may seem like a feat but it is, above all, a strange dialogue. We experience, in different degrees, feelings of opening and constriction which are close to pure sensation. And if, as the photographer states, “matter is just an illusion,” then his images, in counterpoint, are an illusion of matter; but matter from which the creative artist has nevertheless removed a small corner of the veil. The risk of stagnancy is counteracted by a break-away with no possible return, underscored by the artist’s approach and by the forced flight of photography from its chrysalis. The beholder finds himself caught in a sudden beam of light, like a shell which has been opened by the jubilant skill of the artist who tracks down the “figure” to the ultimate frontiers of the unseen. The photography flourishes in all its fullness through this return upstream. The flat surface commutes into such depth that it appears as an invention. It was only after he had begun the series “Kingdom et Photon” that this approach, focusing on the Unseen, fully penetrated the mind of the artist. Below the chaosmic appearance is to be found a singular art drawn from the very roots of matter and chemistry. The finished work exceeds all archaeological treatises and molecular microphotography. It brings forth the true fullness of what is invisible. It attests to new demands never separated from forgotten fundamentals. In the action of photographing and in the immediacy of the present moment, Seb Janiak sets off a presaging tremor whereby life seems to assume some kind of absolute quality. Our artist may well claim contritely that: “My work simply uses the manifestation of invisible forces – photography is incapable of seeing what is invisible in the way that physicists can”; in his “Photon” series, the prints set off signals from the very depths of both the microcosmic and, paradoxically, the astronomical realms. Everything comes back together: life and death, the real and the imaginary, the past and the future, the top and the bottom, the communicable and the incommunicable. Not wishing to be considered in any way as a theorist of some kind of art revolution, Seb Janiak does something better: he remains the bearer of a proud, modest ideal. And with it goes a form of intransigency which does not overstep the rights of “earthly” authority. The artist relies on his own strength to create a truly dazzling apparition. That of an astonishing world, both strange and singular, which replaces the occult by a vision of what is occulted, whilst an almost shamanic intent replaces a mere materialistic vision which can explain nothing and can produce no opening up of consciousness. For the actual shooting, Seb Janiak set himself a rule: despite being a pioneer in the field of digital imaging processes and post-production tools, he deliberately chooses to leave all this behind him: “Today, anyone can have access to Photoshop or something similar, so there’s no point in my pursuing that path”, he explains. Exploring uncharted territories is hence as much a matter of using new tools as possessing a perfect technique in the tradition of the photographic art.

Conrad Centennial Singapore Launches Fireworks View Room Packages In Celebration of NDP 2016 at the new National Stadium Conrad Centennial Singapore Launches Fireworks View Room Packages In Celebration of NDP 2016 at the new National Stadium SINGAPORE – June 27, 2016 – Conrad Centennial Singapore launches two fireworks view room packages, National Day Getaway and National Day Special Package, as NDP 2016 returns to the new National Stadium after a 10-year hiatus. Boasting unparalleled view of the Kallang River, this 5-star luxury hotel will have one of the best vantage points to enjoy the fireworks and aerial display this National Day. Guests can choose from fireworks view room-only package (National Day Getaway) or fireworks view room with a snack platter, a bottle of Prosecco and late check-out till 3pm (National Day Special Package). This offer is available for stays in Classic, Deluxe or Executive rooms. National Day Getaway is available from S$425++ per room per night; while National Day Special Package is available from S$525++ per room per night. Both packages are valid for stays on July 23, 30 and August 9, 2016. Fireworks display is subject to weather conditions and organising authorities’ discretion.

Save at over 120 hotels worldwide with the Entertainer’s exclusive member offers Singapore, 25th May 2016: The Entertainer, an international company offering a portfolio of worldwide ‘buy one get one free’ incentives, has launched its annual ‘Hot Summer Nights’ hotel promotion, offering members the opportunity to enjoy a holiday for longer with amazing hotel offers. Over 120 leading hotel partners are providing unbeatable value exclusively to Entertainer members by extending their ‘buy one night get one free’ offers to cover multiple night stays. Members who own an Entertainer product can now stay 2 nights and pay for one, stay 4 nights and pay for 2 or even stay 6 nights and get 3 nights free! These offers are available for travel until the end of August 2016 at a selection of leading international hotel brands. Depending on the hotel selected and length of stay Entertainer members can save as much as USD $3,000 in one stay! The ‘Hot Summer Nights’ promotion features hotels and resorts throughout Asia, the Indian Ocean and the Middle East. Destinations include: Thailand, Hong Kong, Indonesia, Malaysia, India, Sri Lanka, Philippines, Vietnam, Mauritius, Maldives, Dubai, Abu Dhabi, Jordan, Lebanon, Oman, Qatar and Egypt. Some of the participating hotels include Conrad Hong Kong, Banyan Tree Bangkok, Banyan Tree Phuket, Dusit Thani Pattaya, Conrad Koh Samui Residences, The Danna Langkawi in Malaysia, Sofitel Bali Nusa Dua, Fairmont Sanur Beach Bali, Taj Exotica Resort & Spa in the Maldives, Sun Siyam Iru Fushi Maldives, Fairmont Palm Jumeirah in Dubai and many more. “The Entertainer Travel is an increasingly popular category within our portfolio; we have seen usage of hotel offers grow significantly and this year we included over 400 ‘buy one night get one free’ offers for hotels worldwide with every Entertainer product purchased,” says Donna Benton, founder and CEO of the Entertainer. “We are always looking for ways to create unbeatable value for our members and Entertainer Travel and the ‘Hot Summer Nights’ promotion does just that.” Marlane Fraser-Smith, Global Travel Director at the Entertainer, says “With ‘Hot Summer Nights’ we are offering our loyal members the opportunity to holiday more often and for longer. We can help you enjoy the luxury holiday of a lifetime, for less.” All Entertainer members who have purchased a 2016 Entertainer product in any of the 15 country locations worldwide are able to access and redeem a ‘Hot Summer Nights’ offer on their App. For more information, visit www.theentertainerme.com/hotsummernights.

Singapore’s First Dedicated Rebounding Studio Brand New Boutique Fitness Studio That Incorporates Trampoline, Suspension Bands, Pilates and Cardio. BBOUNCE Studio is Singapore’s first rebounding specialist. The first ever outlet will open early-June 2016. It is located in Orchard Centrepoint and spans 1,900 square feet. Rebounding is low impact exercises performed on a rebounder, also known as a mini trampoline. Rebounding burns 2 times more calories than jogging. If you need inspiration to work out, or want to put the fun back into exercise, try this! This workout pushes your muscles, increases blood flow and lymphatic fluid circulation but has lower risks of injuries. It is suitable for all age groups and there are different classes to cater for all levels. So embrace your inner child and play your way through a full body workout. BBOUNCE studio will offer Trampoline, Cardio, Pilates and Suspension Bands inspired workouts. The workouts are specially designed for the fastest and most effective results in weight loss and body sculpting. The unique combinations of these workouts offered by BBOUNCE are described as hybrid workouts and will be the first of its kind in Singapore. For those that are new at exercise, there is the “BBOUNCE LITE”, a beginner class where we introduce to you what rebounding is all about. At the other end of the spectrum, for the ultimate cardio junkie who wants to feel the burn, we have the “BBOUNCE MEDLEY”, our signature hybrid class where we combine different types of workout into one. In addition, BBOUNCE studio will also have a range of body toning and strength classes for those who prefer to workout without the trampoline. “Our philosophy is that exercising should be fun and effective to sustain. So innovating to create these hybrid workouts ensures that BBOUNCE is not just another fitness studio, but one that is enjoyable and produces results.” says Joel Tan, BBOUNCE founder and owner. This fitness concept is unique to Singapore and is founded by two former national swimmers: Joel Tan, Leslie Kwok. These former athletes get their cardio and strength training workouts on these mini-trampolines. BBounce is located at : 176 Orchard Rd, Centrepoint #06-09 Singapore 238843 Tel: 6262 2272 www.bbouncestudio.com

iWhite Launches Its Innovative Range Of Teeth Whitening Solutions in Singapore SINGAPORE, 23 March 2016 – “White is not just a colour: It’s purity; it’s a lifestyle.” This is the business philosophy of iWhite, a Belgium-based purveyor of teeth whitening solutions under its parent company Sylphar NV. Buoyed by the scientific breakthrough that is the triple action whitening complex, iWhite’s solutions promise amazing results all in the comfort of your own home! In the article “Easy Ways to Look Better in a Job Interview”, Forbes suggested teeth whitening as an effective way to shave years off one’s appearance. Indeed, taking care of your teeth can do wonders for your image. Teeth are one of the things we notice when meeting others for the first time and are a reflection of one’s hygiene and grooming. A set of white teeth inspires greater confidence and leaves a positive first impression. However, lifestyle habits such as smoking, drinking coffee or wine can stain teeth and cause them to lose their natural beauty and health. Triple action whitening technology ensures results in just 20 minutes iWhite’s triumvirate of teeth whitening solutions — iWhite Instant Whitening Kit; iWhite Instant Whitening Toothpaste; and iWhite Instant Whitening Mouthwash — can effectively reverse these effects. Its instant, triple action whitening technology is buoyed by three active ingredients: phthalimidoperoxycaproic acid (PAP); bioactive crystals; and bioavailable calcium deposits. Phthalimidoperoxycaproic acid (PAP): Teeth lose their natural colour as chromatic pigments are deposited over time. These whitening molecules work hard to break down these pigments and eliminate stains. Bioactive crystals: The crystals will fixate on the tooth and form a layer that leads to an instant whitening effect. Bioavailable calcium deposits: Located beneath the enamel, dentin is naturally yellow and shines through the translucent enamel. The deposits remineralise teeth and in turn, the thicker front layer will reveal less of the underlying yellow dentin. With iWhite’s teeth whitening solutions, you can achieve an enviable set of white teeth and strengthen your enamel at the same time. Making history: Innovative hydrogen-peroxide free teeth whitening solutions With their debut appearance in 2012, iWhite’s range of products were among the first teeth whitening solutions in the market that do not contain hydrogen peroxide. A common ingredient in many teeth whitening solutions then, hydrogen peroxide is known to cause gum irritation, teeth sensitivity and in more serious cases, throat soreness. Excessive use can even cause damage to one’s enamel. The Scientific Committee on Consumer Products has stipulated that a maximum concentration of 0.1% hydrogen peroxide is safe. By jettisoning hydrogen peroxide in its composition, iWhite is able to launch teeth whitening solutions that are not only efficient but also 100% safe to use. In the clincial study “Double Blinded Randomized Clinical Trial of a Teeth Whitening Product vs a Placebo”, it was found that iWhite Instant Whitening Kit’s 20-minute treatment was capable of achieving up to 8 VITA shades of improvement. None of the participants reported any teeth sensitivity after the treatment. In fact, the general consensus was that the treatment felt “pleasant” and the taste was “good”. Witten/Herdecke University’s results from the “Effectiveness of a Teeth Whitening Product VS a Placebo” study were also positive. All participants did not report any hypersensitivity and a majority of the participants saw visible results after using the iWhite Instant Whitening Kit. These results were assessed 24 hours after the initial 20-minute application, which means that the whitening effects do not disappear after one treatment and are still noticeable even after a day. iWhite has launched three marquee products that allow you to take control of your dental health right at home. The three products are as follow: iWhite Instant Whitening Kit ($49.90): Four easy steps to get instant results Comprising of 10 prefilled, thin and flexible trays, iWhite’s instant whitening kit is designed for comfort, convenience and maximum performance in mind. Simply wear the tray for 20 minutes a day up to five consecutive days for truly astonishing results. In just four simple steps, you can achieve a set of beautiful white teeth. 1. Brush teeth gently before each application. 2. Remove the prefilled tray from the sealed sachet and place the tray in your mouth. Ensure that the gel is in contact with the teeth’s surface. 3. Gently close your lips over the tray and carefully close your mouth. 4. Remove the tray after 20 minutes and discard immediately. Gently rinse your teeth and gum with water to remove all residues. iWhite Instant Whitening Toothpaste ($9.90): All-year-round protection against discolouration and plaque iWhite’s toothpaste was rated the number one and most effective toothpaste in a March 2015 Norwegian consumer trial involving eight toothpaste brands. Fluoride, a marquee ingredient, strengthens and remineralises your teeth. Thanks to three other ingredients, the toothpaste also promises triple-action whitening: Absolutely safe for tooth enamel and gum, the PAP deeply whitens the teeth and also halts the growth of bacteria in the mouth, in turn inhibiting the growth of plaque. A 30-day clinical study on PAP revealed the ingredient’s ability to effectively whiten teeth. Micro-purifying crystals remove surface discolouration and give the toothpaste an instant polishing function. Not only do they restore natural whiteness, they also enhance the colour. Polyphosphatic particles remove all stains quickly and effectively. The active substances give a direct whiter effect and protect the teeth from the formation of new plaque. The mouthwash contains blue covarine, which places an ultrathin film over the teeth’s surface during the rinsing action. Blue covarine alters the way light glints on teeth and gives an immediate visible white appearance. In addition, the ingredients Hexametaphosphate and PAP work in tandem to remove and prevent plaque. The mouthwash dissolves discolouring substances without causing damage to the teeth or gums. It also deftly removes and prevents new plaque formation, giving you an instant bright smile. Flouride imbues it with a tooth-strengthening ability. Use the mouthwash daily to attain a set of teeth that is not just beautiful but also healthy. All products will be available at Guardians and Watsons stores from 1st April 2016 onwards.