Celebration of the multi-dimensional spirit of millennials
evian®, the No.1 Global brand in Mineral Bottled Water1, has unveiled the launch of a brand-new creative in Asia, themed I Wanna #Liveyoung which embraces diverse, multi-dimensional attitudes towards life. The campaign officially launched at a regional media event in Taiwan on [11th July 2019].
evian®’s I Wanna #Liveyoung campaign is inspired by and celebrates the multi-dimensional spirit of millennials and their multi-hyphenate mindset. Building on evian®’s global brand architecture and iconic, award-winning and decade-spanning “Live young” positioning since 2009, the campaign advances to a statement: “I WANNA LIVE YOUNG”. Reflecting on the brand’s identity in its source: a spring in the French Alps where water is enriched with multiple minerals on its journey through the rocks – the effort is part of evian®’s refreshed perspective following the success of the launch in the U.S. last year, which targets the dynamic, multi-hyphenate millennials and Gen Z audiences. Inspired by the multi-dimensional spirit of multi-hyphenates, the campaign celebrates free, optimistic and inspiring minds. Defined as living a life full of vitality and experiences, a multi-hyphenate is insatiably curious, playful and has a progressive approach to life. They are the ones who say, “I Wanna” – I Wanna do what I Wanna, I Wanna try what I Wanna, I Wanna be what I Wanna. I Wanna #Liveyoung.
WIN A TRIP TO ANYWHERE! (Islandwide Promotion)
As part of the campaign’s activation, evian® will be offering a trip to anywhere in the world – enabling a starting point for anyone to define how they want to do things on their own terms, and be inspired to explore a possible career or lifestyle path. From now till 30th September 2019, stand a chance to win a trip to anywhere in the world, worth $5,000 (flights and hotels) with every purchase of 2 bottles of evian® natural mineral water.
To participate, all you have to do is:
Step 1: Purchase two bottles of evian® natural mineral water from any participating retail
Step 2: Scan the QR code on the bottle necktag or visit https://winatriptoanywhere.evian.com/en_sg to register your details and receipt number
Remember to set your account to ‘Public’ for your entry to be visible. Contest is exclusive to Singaporeans and Singapore Permanent Residents only. Please refer to the contest’s Terms and Conditions.