THIS SPRING LA ROCA VILLAGE HOSTS THE FIRST ‘CRACKING ART’ EXHIBIT IN SPAIN
- The initiative is part of La Roca Village’s goal to create extraordinary experiences linked to talent, creativity and innovation through its platform: Barcelona Designers Collective by La Roca Village.
- Challenging the norms of contemporary art, a multicoloured invasion of super-sized animals will surprise visitors to the Village from 1 March to 31 May
Talent, creativity and innovation. Fashion and art come together once again this season at La Roca Village in a blaze of colour and light to convey the essence of spring. The artistic movement Cracking Art presents its first exhibition in Spain, at the invitation of the Barcelona Designers’ Collective by La Roca Village. From 1 March to 31 May, La Roca Village will host a surprising and multicoloured invasion of 40 large artworks of snails, rabbits, swallows and frogs created out of plastic, a material chosen by Cracking Art for its capacity to be recast and reused repeatedly. The exhibit will be on display in the Village throughout spring.
The Cracking Art movement currently has more than 400 artistic ‘invasions’ of large-format animal sculptures worldwide, including Bangkok, Moscow, Sydney, Shanghai, Hanoi, Tel Aviv, New York, Paris, Brussels and Milan, among other cities. This initiative for La Roca Village is part of its tradition of creating extraordinary experiences linked to talent, creativity, innovation and sustainability, through the Barcelona Designers’ Collective.
Recognised internationally for its urban installations, Cracking Art was born in 1993 with the aim of radically changing art through the revolutionary use of plastic materials. The artistic movement has, through their exhibitions, demonstrated a social and environmental commitment to bringing art closer to the public while creating a relationship between the natural and artificial reality.
Barcelona Designers’ Collective by La Roca Village
The Barcelona Designers’ Collective by La Roca Village has evolved to become an international platform for the discovery, promotion and sustainment of talent and creativity through innovation and sustainability. The invitation to the Cracking Art movement to visit Spain and exhibit at La Roca Village is the first of several initiatives that guests will discover in the Village.
Throughout the year, the Barcelona Designers’ Collective will host various initiatives to foster a dialogue between fashion and the different creative disciplines, helping to position Barcelona as a meeting point of national and international talent.
About La Roca Village
La Roca Village is one of the Collection of nine Chic Outlet Shopping® Villages in Europe and China by Value Retail. The Village offers a unique luxury shopping experience, with more than 130 boutiques of the leading international and European brands offering a selection of fashion and homewares, in a charming open-air ‘village’ setting. Missoni, Aristocrazy, Liu Jo, Pinko, Twin-Set, Bow-Tie, Vilebrequin, Purificación García, G-Star RAW, Coach, Hackett, Loewe, Swarovski and Ermenegildo Zegna are just some of the brands that have made the Village an essential shopping destination for lovers of fashion and style. In addition to savings of up to 60% on the recommended retail price, La Roca Village is home to a tempting selection of restaurants and cafés, as well as carefully selected services. With personal shoppers, Hands-free Shopping, the La Roca Village Lounge, a Tourist Information Centre and the Shopping Express® coach tour which operates between Barcelona and the Village every day, the Village has become an essential destination for visitors looking for a unique shopping experience and a pleasurable day-out.
Cracking Art Manifesto
“Cracking is the process by which petroleum is transformed into virgin naphtha, which is the basis of many synthetic products such as plastic.”
“Cracking is the process that turns the natural into the artificial. A dramatic process, if not controlled, that creates a new reality for us all.”
“Cracking is the struggle of contemporary man, who finds himself between the primary naturalness of the world and a future that becomes increasingly artificial.”