Singapore, 10 April 2017: Back by popular demand, Johnnie Walker, the number one Scotch whisky in the world, is reintroducing its much-loved blended malt Scotch whisky in Singapore.
Originally introduced in 2005, Johnnie Walker Green Label is crafted from malt whiskies from classic distilleries across Scotland that have been matured for a minimum of 15 years. Johnnie Walker revised its range in 2012 with the introduction of Johnnie Walker Gold Label Reserve and Johnnie Walker Platinum Label after which Johnnie Walker Green Label was discontinued across global markets with the exception of Taiwan where it has remained on sale. Johnnie Walker has since announced that it was bringing the blend back into its range globally, including Singapore.
“Johnnie Walker Green Label is an extraordinary whisky that stems from the exceptional craftsmanship of our blenders and their skill in selecting and blending malt whiskies to deliver a rich, balanced blend and multi-dimensional flavour profile,” shared David White, Director & General Manager, Moet Hennessy Diageo. “We have listened closely to our consumers, and are delighted to be able to respond to popular demand and reintroduce the blend in this market.”
Johnnie Walker Green Label is a blend of only malt whiskies. It is crafted from a palette of Speyside, Highland, Lowland and Island malts, delivering all the character of a single malt whisky, but with a greater depth and wider flavour experience. The unique flavour profile of Johnnie Walker Green Label is a result of the careful balancing of four key signature styles, represented by Talisker, Linkwood, Cragganmore and Caol Ila.
Talisker from the Isle of Skye, with its wood smoke, pepper, oak and rich fruits, gives the blend power and depth of character. Linkwood, a distinctive Speyside malt, adds the finesse with its light garden fruits and flowers and cedar wood notes. Cragganmore, a sweet and fragrant Speyside malt, gives the blend an exceptional malty heart and hints of sweet wood smoke and sandalwood. Finally, Caol Ila – the Isle of Islay’s best kept secret – is a very special malt which brings an element of maritime mystery through its notes of rich fruit, drying sea salt and peat smoke, each adding to the natural intensity of Johnnie Walker Green Label.
To celebrate the return of Johnnie Walker Green Label, guests were treated to a sensorial journey at KPO Café Bar, transporting them to an immersive world featuring the four malt whiskies that make up Johnnie Walker Green Label. Fabricio Marques, Business Development Manager, Diageo was on hand to guide guests through an exclusive Blenders’ Room experience, where they curated their own blend with different malt and grain whiskies.
Dr Jim Beveridge, Johnnie Walker Master Blender, said, “The challenge of Johnnie Walker Green Label is to have a wide flavour spectrum from malts matured for at least 15 years in American and European Oak, ensuring that those flavours really complement each other and work in harmony to create a blend of great complexity which, at its heart, is true to the Johnnie Walker style of big and bold flavours with a signature smokiness. Crafting this blend is all about making the aromas more pronounced and vibrant, allowing us to shape a blend that has the depth of character which just isn’t possible from one malt whisky alone.”
Johnnie Walker Green Label has won a string of international awards including Double Gold and Best Blended Scotch at the San Francisco World Spirits Competition in both 2006 and 2007.
Available from 6th April onwards, the Johnnie Walker Green Label is priced at $101 (75cl bottle) and available at selected retail stores and e-commerce partners.