SK Jewellery's Latest Disney Tsum Tsum Collection

Let Fun and Creativity Take Over with SK Jewellery’s
Latest Disney Tsum Tsum Collection


Stack, Collect, Wear irresistibly adorable Disney Tsum Tsum 999 Pure Gold and white gold jewellery pieces, as the Tsum Tsum craze sweeps in from Japan

image003SINGAPORE, 9 November 2016 | Collect and stack. Mix and Match. Let fun and creativity begin with SK Jewellery’s latest Disney Tsum Tsum Collection!

Join in the craze that originated in Japan and took the world by storm, as Singapore’s leading 999 Pure Gold jeweller, SK Jewellery adds a touch of glitz and glamour to Disney Tsum Tsum with not one or two but an extensive series of Tsum Tsum collectibles. The exciting range includes the brand’s signature 999 Pure Gold Bars and Gold Coins, 999 Pure Gold Charms, and white gold diamond pendants and earrings, which will be available later this month.

Mr. Daniel Lim, Group Chief Executive Officer of SK Jewellery said, “We are delighted and honoured to partner with Disney again to launch yet another collection of fine jewellery and collectibles, which is beautifully designed, masterfully crafted and thoughtfully packaged. We are certain that our 999 Pure Gold Disney Tsum Tsum Collection will bring much joy and happiness to our customers and their loved ones.”

image006The   absolute    standout    series    of   the    Disney    Tsum   Tsum Collection is the jeweller’s 999 Pure Gold Disney Tsum Tsum Charms.

Conceptualised with Tsum Tsum’s central theme of mixing and matching in mind, SK Jewellery’s 999 Pure Gold Disney Tsum Tsum Charms series include numerous beloved characters from Disney’s magical world, from Mickey Mouse, Minnie Mouse,Winnie the Pooh, Tigger to Flounder from The Little Mermaid, and more!


Meticulously crafted in 999 Pure Gold, the Charms feature refined finish and stunningly delicate details, making them beautifully three-dimensional and lively. The clever use of glittery gold texture gives the Charms subtle shimmer and a captivating glow, rendering them at once utterly cute and irresistibly glamorous. The most adorable addition to the jeweller’s highly-coveted sold-out Charms series, Disney Tsum Tsum Charms are made to be mixed and matched, and worn in any ways and combinations, only to be limited by one’s creativity and imagination!

As  beautiful as  it  is  meaningful and  symbolic,  999  Pure  Gold represents attainment, success and auspiciousness. Hence the gift of 999 Pure Gold Disney Tsum Tsum Charms is indulgent as a present to oneself, as it is a wonderful gift to a loved young one or someone special who is young at heart.


SK Jewellery’s Disney Tsum Tsum Colourful 999 Pure Gold Bar and Gold Coins series not only delight with their whimsical designs but effortlessly capture the attention with its unexpectedly vibrant splash of colour!


Using the latest laser technology, SK Jewellery is the first jeweller in Singapore to design and produce colourful 999 Pure Gold Bars and Gold Coins. In addition to colours, the jeweller uses a combination of matte and shiny finishes, coupled with rainbow gold, to showcase the dazzling versatility of 999 Pure Gold and gives the Disney Tsum Tsum Gold Bars and Coins an amazing three-dimensional effect.

Featuring Winnie the Pooh and friends, Mickey and Donald, the brand’s 999 Pure Gold Disney Tsum Tsum Gold Bars are available in one-gram and two-gram editions, while Gold Coins are available in 0.2-gram edition, with the special Christmas edition of Frozen’s

Elsa, Anna and Olaf Gold Coins at 0.5-gram. The enchanting collectibles are not only wonderful as Christmas gift but are also perfect as baby shower and birthday gifts. Whatever the occasion, SK Jewellery’s Colourful 999 Pure Gold Disney Tsum Tsum Gold Bars and Coins will certainly be loved and cherished for ages.

In addition to its 999 Pure Gold Disney Tsum Tsum series, SK Jewellery also has a white gold Disney Tsum Tsum series that includes pendants and earrings. The understated hue of white gold adds a tinge of sophistication to the fun aspect, making the white gold Disney Tsum Tsum series perfect for someone convivial, elegant and chic. The white gold Disney Tsum Tsum series will make its debut later this month.

As the introduction of the Disney Tsum Tsum Collection coincides with SK Jewellery’s launch of its new eShop, the jeweller is retailing exclusively online two Disney Tsum Tsum pieces – the

Alice in Wonderland and White Rabbit 999 Pure Gold Coins. Customers may visit SK Jewellery’s new eShop to enjoy the convenience of shopping for jewellery and gifts wherever and whenever they would like to, and be alerted to exclusive online deals.

Stack, Collect, and Wear SK Jewellery’s Disney Tsum Tsum jewellery pieces, and let fun and creativity reign! SK Jewellery’s 999 Pure Gold Disney Tsum Tsum Collection is now available at all SK Jewellery showrooms.

~ end ~

About SK Jewellery

SK JEWELLERY, Singapore’s leading 999 Pure Gold and premium diamond jeweller, has been creating beautifully crafted jewellery with meaningful stories since 2003.

Staying true to its philosophy “You Deserve to Shine”, SK JEWELLERY is committed to make beautiful and luxurious jewellery accessible to all women. The brand is also relentlessly dedicated to innovation and design excellence, and quickly become known as the contemporary jeweller famed for its high quality and exquisite jewellery.

As the industry leader who was the first to launch 999 Pure Gold jewellery in 2012 in Singapore, SK JEWELLERY boldly combines art and tradition, and marries innovative state-of-the-art technology with top-notch craftsmanship to create the most stunning 999 Pure Gold jewellery pieces and items available in the market today. With its immensely popular 999 Pure Gold bridal collection and creative gift series, the jeweller has revived great interest in the precious metal, and re-defined the art of gifting with its intricate jewellery that is conceptualised with inspirational stories behind each and every piece.

SK JEWELLERY is one of the pioneer jewellers in Singapore to make diamond and white gold jewellery accessible to all women. Putting quality first, the brand crafts jewellery with high-quality diamonds, with each one carefully appraised and certified by professional gemmologists to guarantee that customers are presented with only the best. Customers are also assured of the highest standard with SK JEWELLERY’s resolute partnership with some of the best global partners in the diamond industry.

A progressive brand that embraces the best of past, present and future, SK JEWELLERY has grown to offer customers ground-breaking new products, which resonate with them on the sentimental level. Each and every product is thoughtfully created, and is set to revolutionize the way customers perceive how contemporary jewellery marries art and tradition. Made to be loved, cherished and passed on for generations, each SK JEWELLERY piece is truly Beautifully Crafted, Meaningfully Told.

SK JEWELLERY is a subsidiary of Soo Kee Group, a public listed company in Singapore. Soo Kee Group Ltd was founded in 1991 and has an established presence of over 20 years in Singapore and over a decade in Malaysia.

Issued by:
Stephanie Tan / Jasmine Teo
SK Jewellery Pte Ltd
Tel: (65) 6812 2827 / 6812 2815 | Fax: (65) 6812 2844
How Hwee Yin / Marion Yong
PR Communications Pte Ltd
Tel: (65) 6227 2135 | Fax: (65) 6227 3915