Porsche provides 40-car fleet as the Official Automotive Partner for the BNP Paribas WTA Finals Singapore presented by SC Global 2016
Singapore. Porsche renewed and increased its commitment as the Official Automotive Partner of the 2016 BNP Paribas WTA Finals Singapore presented by SC Global for the second consecutive year with an impressive presentation of 40 Porsche event vehicles, following the success of the inaugural partnership last year.
This year, Porsche introduces the new Cayenne Platinum Edition in conjunction with the third installation of the WTA Finals in Singapore. This special edition Cayenne is an eye-catching display of power, speed, precision, and control – traits that a truly represent the essence of women’s tennis. The top eight women’s singles players and doubles teams coming to Singapore for the WTA Finals, along with games officials, will be chauffeured in either the Porsche Cayenne Platinum Edition or Porsche Macan – which combine to make up the fleet. The fleet of Porsches changed hands in an exclusive handover ceremony attended by Martin Limpert, Managing Director of Porsche Asia Pacific, Henrik Dreier, General Manager – Porsche Singapore, Francis Lee, Managing Director of Stuttgart Auto, Sarah Clements, Vice President – Tennis (Asia), Lagardère Sports and Melissa Pine, Vice-President of WTA Asia-Pacific and Tournament Director of the WTA Finals.
“Beyond just motorsports, Porsche has a long history of supporting athletes and sporting events all across the globe, and Porsche’s second year of collaboration with the prestigious BNP Paribas WTA Finals Singapore presented by SC Global 2016 is testament to that. This strategic partnership brings forth the decision to be once again, the Official Automotive Partner of Singapore’s biggest tennis event of the year, bringing together 40 Porsches – a world first outside of the Stuttgart Open – to celebrate Porsche’s longstanding and unwavering commitment in supporting sporting events,” said Karsono Kwee, Executive Chairman of Eurokars Group.
“Porsche’s partnership with women’s tennis has been a longstanding one, and we look forward to creating more synergies as both entities hold the same ethos. We are delighted that the Porsche Cayenne Platinum Edition and Porsche Macan will be the official vehicles of the WTA Finals in Singapore this year, and are pleased to further a partnership that exemplifies the level of precision, quality and excellence that resonates with the WTA,” said Melissa Pine, Vice-President of WTA Asia-Pacific and Tournament Director of the WTA Finals.
“It shows the strength of our relationships that Porsche is returning to partner the WTA Finals again. The event has bedded into the local scene very well, and sponsors like Porsche are a key reason for that. The support they offer the tournament and the activities they get behind are absolutely vital to the event’s success, and we are truly privileged to extend this partnership with Porsche and Stuttgart Auto,” said Adrian Staiti, Executive Vice President, Global Partnerships of Lagardère Sports, the event promoter.
“Porsche as an exclusive sports car company with its strong roots in motorsports is committed to sporting excellence, and stands by its focus on precision, performance and excellence as a brand, a message that is clearly aligned with that of Women’s Tennis Association. Porsche places a strong interest in women’s tennis in line with our growing female customer group and close association to tennis as one of our customers’ preferred sports and hobbies. The fact that our brand ambassador Angelique Kerber is ranked as the World Number 1 makes us very happy and proud. Particularly impressive was that Kerber excelled with not only her fantastic game performance but also her fighting spirit and charm, being a role model for young athletes. Porsche extends its support towards Kerber and is excited to witness her astounding performance when she arrives in Singapore, and we are honoured to be part of the WTA Finals,” said Martin Limpert, Managing Director of Porsche Asia Pacific.
Porsche has been a long-time dedicated supporter of women’s tennis since 1978, when the brand first titled the Porsche Tennis Grand Prix, Europe’s oldest women’s indoor tournament. With its continuous support towards international tennis stars like Porsche’s Global Brand Ambassador Angelique Kerber, and as the Official Automotive Partner of the WTA Finals here in Singapore, Porsche is steadfast in delivering on its commitment to bringing women’s professional tennis to greater heights both locally and globally.
Stuttgart Auto Pte Ltd
Stuttgart Auto has been the sole dealer for the Porsche brand in Singapore since 1985. With more than 30 years of market representation, Stuttgart Auto is a well-established motoring entity, having grown over the years from a niche sports car distributor to a full-fledged sports and luxury automobile dealership.
Stuttgart Auto was founded by respected entrepreneur Karsono Kwee, who is the Executive Chairman of the company. He is driven by a genuine passion for motorcars and has turned the company into a well-diversified and leading customer-oriented dealer of premium automobile brands in the region.
The Eurokars Group is synonymous with premium and luxury automotive brands in Singapore and Indonesia. As the largest privately-held car dealership in Singapore, the Group has enjoyed significant growth, with every brand under its care boasting an unblemished track record, each with its own unique branding and positioning.
Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd commenced operations on October 1st, 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly important and to support our importers and dealers. Porsche Asia Pacific supports the operation of 13 coun-tries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.
About the BNP Paribas WTA Finals Singapore presented by SC Global
The BNP Paribas WTA Finals Singapore presented by SC Global is the crown jewel of the WTA season, where the world’s best female singles players and doubles teams compete to be the best of the best. Player qualifications to the tournament will be determined by the Road to Singapore Leaderboard, based on ranking points accumulated this year. The top eight singles players and doubles teams will qualify to compete for the prestigious Billie Jean King Trophy and the WTA Finals Martina Navratilova Doubles Trophy respectively.
The tournament takes place in Singapore from October 23 to 30, 2016, and is held at the state-of-the-art Singapore Sports Hub, in the 11,500-seat Singapore Indoor Stadium. Together with a fan-friendly program of activities and entertainment that starts on October 21, the 10-day festival has come to be one of the most anticipated events in Singapore.
For more information on the BNP Paribas WTA Finals Singapore presented by SC Global visit www.WTAFinals.com.
Porsche Centre Singapore PR
Phone: +65 6697 4120
Porsche Asia Pacific
Marketing & PR Manager – Singapore
Phone: +65 9781 9110
Bless Inc Asia Pte Ltd
Group Account Director
Gabriel Q Chan
Phone: +65 6337 9700 / +65 9182 7713
On behalf of WTA Finals Singapore
Senior Marketing Manager
Phone: +65 8571 6855